Accelerating E-Commerce Success: Importance of Website Load Speed Optimisation

The retail market is largely dominated by the e-commerce industry, which is significantly making a long-lasting impression on consumers through seamless services. E-commerce is a promising business opportunity for many, and it is very easy to get your e-commerce website developed by hiring a website developer. But do you know what makes an e-commerce website different from other websites? Its functionality is the only answer. E-commerce websites, compared to other websites, need to manage high traffic and, at the same time, execute several functions without compromising performance. One of the most important metrics to measure the quality of the performance of an e-commerce website is page load speed. We, as the best e-commerce development company in Kolkata, would like to share some insights on the importance of website load speed optimisation.

What is website load speed?

Website load speed, or page load time, refers to the time a website takes to load its pages and display its content in the browser of its users. Page load time is measured in seconds and is a critical factor for determining an optimal user experience for a website.

Why is website load speed important for e-commerce websites?

As mentioned before, e-commerce websites need to handle several functions and, at the same time, handle a lot of traffic. Website load speed is very important in ensuring that users do not get offended due to long waiting times. Website load speed lowers the bounce rate overall, increasing the conversion rate.

Website load speed is a crucial factor in ensuring an optimal user experience. A better user experience results in better interactions within the website by consumers, overall increasing engagement with the website.

From our experience as an e-commerce website development company in Kolkata, we know the importance of website load speed in building brand loyalty. Consumers these days prefer brands, and to turn your e-commerce business into a brand, you need to gain the loyalty of consumers, for which page load speed is a crucial factor.

Another important benefit of fast website load speed is its effect on Google search ranking. Page load speed is an important ranking factor, and the same goes for e-commerce websites. Google flags slow-loading websites and ranks them lower on the search engine results pages.

Factors that impact e-commerce website load speed

From our experience in providing quality e-commerce website development services in Kolkata, we have seen these factors to be crucial for e-commerce website load speed.

E-commerce websites attract consumers with the help of high visuals, but this largely affects the page load speed of the website. It is good to be creative to make your website eye-pleasing in the eyes of consumers, but that doesn’t mean you should compromise page load speed. Thus, it is important to balance visual effects and optimise the page speed to meet standard requirements.

Using too many high-definition images also slows down page load speed. However, it is important to use good-quality product images so that consumers can better visualise their desired products before making a purchase. Thus, it is important to add alt attributes, titles, and other SEO-friendly elements to the images for better loading alternatives.

Developers also need to optimise the videos, considering both page load speed and SEO, to deliver an optimal user experience. Thus, it is important to ensure apt titles, keywords, and descriptions to avoid slow page loading issues.

If any e-commerce website has excessive use of plugins and scripts, it also hampers page load speed. Many elements, such as heavy images, scripts, and stylesheets, result in creating several HTTP requests, which slows down page load speed. Thus, e-commerce website developers need to use simple design, sensible elements, and minimum redirects to foster faster page load speeds.

Esspesoft is the best e-commerce website development company in Kolkata, aiming to provide the best e-commerce development solutions to businesses. We not only develop your e-commerce website, but by becoming your strategic partner, we will plan and implement strategies that can result in business growth. Our team of the best website developers, graphic designers, content marketers, and SEO strategists strives hard to provide an all-around service that can fulfil business goals. We provide good support and guidance throughout and after the development so that your experience with us is smooth and memorable. Check out our website and contact us for more information.

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