Part 6 of 7: Accelerating the 90-day transformation
Dariusz Paczuski
CMO with a CEO mindset. Expert in igniting customer-led growth. I amplify brands and accelerate business growth, creating high-performing teams, award-winning brands, and product-market fitness. Verizon, Yahoo, Microsoft
Welcome to the sixth installment of our 7-part series on igniting customer-led growth! In this phase of our 90-day journey, we dive deep into identifying and addressing the friction points in the customer journey to unlock new growth opportunities.
By conducting 360-degree interviews within the first 30-60 days, we've gained valuable alignment on customer insights, competitive intelligence, product innovation, and potential growth. Armed with this knowledge, we move into the next critical steps:
From day 60 to 90, we'll conduct a thorough 7As/PST audit and scorecard to pinpoint where friction exists and where growth opportunities lie. We'll also make crucial investment decisions based on LOI/LOE assessments to ensure our resources are aligned with our strategic priorities.
With clarity on the SPARC for each of the 7As, we’re positioned to set clear objectives and key results (OKRs) that prioritize knowing our customers intimately, solidifying our positioning, amplifying our brand, and more – we’re ready to execute and drive impactful results. Here’s the detailed 90-day sprint timeline:
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Next up, Part 7 will conclude and summarize the series on igniting customer-led growth.