Part 6 of 7: Accelerating the 90-day transformation

Part 6 of 7: Accelerating the 90-day transformation

Welcome to the sixth installment of our 7-part series on igniting customer-led growth! In this phase of our 90-day journey, we dive deep into identifying and addressing the friction points in the customer journey to unlock new growth opportunities.

By conducting 360-degree interviews within the first 30-60 days, we've gained valuable alignment on customer insights, competitive intelligence, product innovation, and potential growth. Armed with this knowledge, we move into the next critical steps:

From day 60 to 90, we'll conduct a thorough 7As/PST audit and scorecard to pinpoint where friction exists and where growth opportunities lie. We'll also make crucial investment decisions based on LOI/LOE assessments to ensure our resources are aligned with our strategic priorities.

With clarity on the SPARC for each of the 7As, we’re positioned to set clear objectives and key results (OKRs) that prioritize knowing our customers intimately, solidifying our positioning, amplifying our brand, and more – we’re ready to execute and drive impactful results. Here’s the detailed 90-day sprint timeline:

  • Week 1-2: Meet with executives, marketers, and any key thought leaders 1:1
  • Week 2: Invite teams to read/review the frameworks/template/assignments to get familiar
  • Week 3: Kick it off and talk everyone through the template/assignments
  • Week 4: Identify scrum leaders and teams – and schedule 60-90 minutes for each team
  • Week 5: Kickoff with team leads and they’ll start to draft audits/assessments with their teams
  • Week 6: Host individual team check-ins and reviews to answer questions and provide guidance
  • Week 7: Complete draft recommendations and present to each other
  • Week 8: Review and prepare draft recommendations to share with CEO/ELT/GMs
  • Week 9: Present draft recommendations to CEO/ELT/GMs for feedback and alignment
  • Week 10: Refine/update 7As*SPARC*PST matrix recommendations
  • Week 11: Finalize recommended 7As*SPARC*PST matrix and draft Q4OKRs (MLT offsite)
  • Week 12: Audit and assess Q2OKR results (vs. Q1/Q2) – finalize what to PST in OKRs for Q3/Q4
  • Week 13: Commit, communicate, align (Execs, Sales, Product, etc.) – launch OKRs for Q3/Q4


Next up, Part 7 will conclude and summarize the series on igniting customer-led growth.

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