Accelerated Sales and Traffic Growth Bring Optimism to Restaurants

Restaurant Intelligence as of December 29th:

By several accounts, November was a pretty encouraging month for restaurants. For the second consecutive month, year-over-year (YoY) same-store sales and traffic growth accelerated, bringing much-needed optimism to the industry after September’s discouraging dip in performance. Furthermore, November’s traffic growth was the third strongest achieved by the industry since February of 2022.

Here are a few key takeaways:

• For the second consecutive month, year-over-year (YoY) same-store sales and traffic growth accelerated, bringing much-needed optimism to the industry after September’s discouraging dip in performance.
• Full-service restaurants that improved their average star rating (ASR) from the previous year saw less of a traffic decline than their peers
• Full-service restaurants with a rating of 3.6 to 3.9 still had -23% worse traffic than peers operating in their DMA, illustrating just how important it is for a full-service restaurant unit to reach that 4.0-star rating threshold.

Click here to get the insights.

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