Accelerate Your Marketing With Automation!
Kris Hingst??
Siemens SaaS Proliferation l Federal Contracts l CAE Pre & Post Processing l Aerospace & Defense, Automotive, Marine, & Machinery l ROI Roadmaps Execution
Businesses who nurture leads make 50% more sales at a cost 33% less than non-nurtured prospects (via HubSpot)
Here is an example marketing automation with sequential emails to your prospects:
- Email new contacts within 24 hours
- Send emails from a real person, not a 'canned' company email
- Pre-set the preview text
- Write clear, concise, and clickable subject lines. Hint: CoSchedule has a great tool to optimize them :)
- Include at least one call-to-action (CTA) button per email
There are many forms of marketing automation tools which can vary from 'if' 'then' email workflows to predictive scoring workflows (MQLs) to email sequences to chatbots.
What is the first thing you can do to accelerate your business with marketing automation? What steps are you going to take to execute it?