Accelerate Success in 2024 with Top Leading Health System Insights

Top healthcare sales leaders understand that the outcome of Q1 has a major effect on performance for the year. When considering strategic partnerships with health systems, slower-than-average sales cycles and an intricate network of decision-makers can stall sales activities leading to frustration and uncertainty. Challenging economic conditions further complicate matters, as health systems continue experiencing slow margin recovery and financial pressures.??

With Q2 underway, sales enablement leaders must be equipped with a broad spectrum of insights, from economic trends across the healthcare industry to the strategic priorities of leading health systems and key buyers across the C-suite to navigate a complex commercial landscape quickly.??

Understand the Context??

Make your customer’s business your business. Understand how health systems are paid, the market dynamics and challenges they face, and the rapidly changing policies they must confront. Many leading health systems continue to recover from 2022 and as a result, are more careful about spending and eager for tangible ways to extract more revenue and benefit from immediate ROI.??

Gain Buy-In Across the C-Suite??

C-Suite leaders are often aligned on system-level strategic priorities; however, each of these can manifest differently based on priority initiative. It’s critical to understand key buyer personas, the growing influence of certain executives, and the investment decision drivers for each executive type. You can build a coalition of support across the C-suite by understanding where the greatest sense of urgency is felt.??

Prepare with Data?

Earn the attention of C-Suite executives by using compelling data and a perspective about system-specific challenges. Make a case for urgency based on what you know about their strategic priorities and challenges, along with insight into how your unique point of view and your specific services and solutions align with where they plan to invest.??

Leading health systems want strategic partners who deeply understand their priorities and challenges and can meet them where they are. The Health Management Academy’s IQ team regularly hears from health system members on the issues of highest strategic priority and the solutions they hope to find in innovative industry partners.?

To gain a greater understanding of the top leading health System insights to guide your commercial strategy in 2024, access our complimentary on-demand webinar and downloadable insights. ??

Based on decades of engagement with leading health systems, IQ empowers sales and commercial teams with healthcare data and insights synthesized for the industry, accelerates pipeline, and increases conversion rates.?