Accelerate Business Intelligence
Kathi Simonsen
Solutions for B2B Media: 1) Engage & Network -MediaGrowth Executive Summit, 2) Peer Councils for C-Suite, VP/Content, VP/Sales, 3) Excellorator: Executives Share Solutions , 4) MediaGrowth Sales Training,
?Join us at our one-hour monthly MediaGrowth Excellorator meetings?to hear presentations from 12 industry experts.?Past speakers have included,?Paul Miller, CEO, Questex, Ron Spink, CEO, AC Business Media, Matt Morgan, EVP, Farm Journal,?David?Leskusky, President, NAPCO.?
?On July 21st, Christine Shaw, CEO, InvestmentNews will speak on New Digital Rivers.
For more information and to join MediaGrowth Excellorator, ?[email protected]
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MediaGrowth Excellorator's June Presenter was Craig Fuller, CEO, FreightWaves?
FreightWaves,?focuses on the global supply chain.?Craig?spoke about the company’s model that has yielded a $300 M valuation in four years, a year-over-year growth of 122% (May ’21)?
Craig shared points on various aspects of the FreightWaves model:?
On Stories…
????Conflict drives engagement, which drive audience.?
????Never let a commercial relationship kill a story. Ever.?
????Stories should be multiple format. Editorial bleeds into?video, which then gets stripped for audio.?
On Content…
????Speed is everything. Be the first to report the story, with small bursts of context.?
????Avoid long-form stories if it can be quick.?
????Write for two audiences: the expert and the novice.?
????Experiment rapidly.
On Design…
????Always use the best designers. They can compensate for something that is less than perfect.?
On Events…
????It’s all about speed and cadence to keep energy high and maintain attendee interest.?
????PowerPoints are banned for presentations.?
????Panels are banned for talks.?
On Data…
????Our data product… should be ubiquitous in all of our news products.
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?and also...
?Join us at MediaGrowth Summit, October 5th and 6th, Chicago
?"The Transformation of B2B Media Continues..."
MediaGrowth Summit 2021 Presenters will include CEOs and Senior Management from B2B media companies from?Endeavor Business Media, Investment News, AC Business Media, Putman Media, Bobit Business Media, PMMI Media Group, and more...