The Abstract - Socialgiving.io

Abstract:

78% of Americans expect companies to go beyond making profits; they must also positively impact society.? 77% of consumers feel a stronger emotional connection to purpose-driven companies over traditional companies.? Why have purpose driven companies become so important to society?? Until a century ago almost no one lived alone, now 1 in 4 people in the U.S. live alone.? Along the same lines, life coaching is the second fastest growing industry in the U.S. and the top request consumers have is to “find my life purpose”.?????

Social media has helped with connecting, live streams have helped with experiential brand and business growth, choosing careers with purpose allow us to contribute to the world in a meaningful way.? Now every dollar spent is purpose driven consumerism.?

Spence & Rushing (2009) declare, “the secret ingredient of extraordinary companies is purpose”?

We propose a framework to tie social missions/social responsibility in business with blockchain innovation.? Socialgiving.io is a platform for starting small but reaching big using mission-driven NFTs and Community Tokens.? These two things will be used to establish a tokenized economy of social good around the globe. This new token economy will enable governance, capital and impact to be easily measured, tracked and expanded on, which are some of the biggest challenges facing social enterprises in the United States today.?

...more to come detailing our proposal.

~Cheryl

socialgiving.io