Abstract to Implementation in Integrated Tourism Policy for Sustainable Development
Kasun Abeynayaka
Director, Tourism & Hospitality Education | International MICE Tourism Specialist | International Relations & Diplomacy |Public Policy
Tourism is a pivotal role in development in a country’s economy. In the present day context, research on tourism is important than ever before. Most national universities have wealth of new knowledge and research available. Within the industry, in a global competitive environment, stakeholders endorse the need for updated knowledge through research. In recent times, the tourist industry has emerged as a forceful economic power in the development of the many countries. The alignment of tourism development and promotional policies with the national interest.
National Challenges: Most of national challenges of democracy, human rights, and reconciliation and governance principles of meritocracy, pragmatism, honesty are strengthen the national tourism policy for development. The enhancement of economic, environmental, social and cultural issues are fulfill the content of the numerous aspect of the development.
Treaties and Agreements :Use of bilateral, regional and multilateral treaties and agreements for content and alignment in tourism policy for development. Sustainable Development Goals (SDG) to absorb in the national economic policies for development via tourism. Overall sector linkage is a back end and front end interface or interaction either direct or indirect whereas regulation and development framework should be laid down at the national level policy making.
Manage Diversity :Music, Dance and Art provide sense to Race, Language, Special Needs,Disability,Family Structure,Gender,Age and Sexual Preference in a contemporary world Multicultural and Multifaceted nations value diversity as an asset in tourism development policy
To create a constructive and meaningful dialogue :Global Best Practices in Travel, Tourism and Hospitality Management with the Key Stakeholders, Industry Experts, Academia and Researchers to analytically explore the most effective strategies and result-oriented policy measures to advance Tourism policy for development.
Conduct of Multilateral Diplomacy :The need for highly skilled and specialized diplomats to participate at negotiations during the drafting sessions, debate and adoption of international instruments and resolutions have become imperative today. Most countries maintain highly skilled delegations in New York, Geneva, Vienna and other venues of multilateral importance including specialists on trade issues, disarmament and security, political issues etc
Collaborations and Partnerships: Technology advance solutions provides a platform for Governance, Regulations and compliance in the cyber space in tourism for all sectors .The right market positioning and segmentation highlights the country’s strategic identity in the globe. Product diversification at two different levels in terms of profits and the possible ways of increasing revenue.
The Model:The following model is ideal to encompass in tourism policy in any destination. Highly Targeted promotional campaigns are highly necessary for outbound tourism promotions. Commitment to tourism research and taking decisions to the betterment of the tourism sector based on data. Focusing on sustainable development and preservation of natural resource.
Way Forward; Abstract to Implantation in Tourism Policy for development needs strong brands to associate in the economy with an effective differentiation strategy could portrait the destination in the global tourism Index. The Higher level government in the policy making activities using following model with capturing rising opportunities within the industry.
- Academia to conduct scientific and technical research
- Government to make policies based on scientific and technical research
- Industry to Implement integrated sustainable strategies based on policies