This is an absolute MASTERCLASS in Marketing | The Friday Club | Ep 293

This is an absolute MASTERCLASS in Marketing | The Friday Club | Ep 293

IMPORTANT BEFORE YOU READ: Some of the resources below are only available to people who subscribe to get these via email (takes 10 seconds). If you subscribe you will have instant access to all resources in this newsletter (and all future ones).

This is how to do marketing...

I discovered this absolute masterclass in Marketing from Ricky Gervais.

And it sent me down a rabbit hole of Gervais marketing inspo GOLD.

Like his creative Netflix ad.

And the funny ad he did with his dog.

And his hilarious parodies.

Oh and this one with a fake doctor cracked me up.

Thought For The Day: Here are 3 marketing red flags that show your marketing isn’t effective and 3 solutions…(more on this below)

New Knowlton Content

1. [LinkedIn Post] The copy in this Thursday campaign is very clever

2. [LinkedIn Post] We had an emergency meeting & this is what happened

3. [Video] How to ramp up social campaign performance using SFEB

4. [Video] Loving the creativity of these GTA remake videos!

5. [LinkedIn Post] This Tesco campaign is brilliant

6. [Video] My #1 tip to create a workplace your team LOVE

New Content (Non-Knowlton)

1. [Article] The Drum's 'Ad of the Day' is a great place for marketing inspo - Subscribe & instantly get this resource

2. [Video] On The Tools never miss at creating relatable content. So good! - Subscribe & instantly get this resource

3. [Video] I really enjoyed watching this Qatar Airways ad - Subscribe & instantly get this resource

4. [Infographic] The most loved social media apps in every country - Subscribe & instantly get this resource

In other news...

- We are hiring for 2 more roles! See the roles here.

- We just signed the contract for a very exciting new campaign featuring a 90s TV legend! I can't say much more but will share all the details when it goes live!

- I don't have much more to share this week, other than if you read this far, thank you & I hope you have an amazing day!

Thought for the day

Here are 3 marketing red flags that show your marketing isn’t effective (and 3 solutions):

Red Flag 1: You can’t clearly define what is & isn’t working with your marketing (with data & evidence to back this up).

Solution: Set clear goals, KPIs & performance measurement tools before doing any marketing activity.

(We build bespoke dashboards for our client campaigns, that report the metrics that matter to them & that are accessible 24/7)

Red Flag 2: You can’t name one new strategy, tactic or platform you are currently testing.

Solution: Focus at least 20% of your marketing resource on testing something new! Top performers test - a lot!

(The way we’ve generated millions in sales for our clients is by testing a lot! Some tests fail, some do ok, some are a huge success).

Red Flag 3: You are trying to be everywhere, all the time.

Solution: Audit your current marketing activity & cut the bottom 80% that generates 20% of your income. Now put that resource into the 1-3 places that currently generate 80% of revenue.

(We are constantly looking to cut dead wood & scale up what is already working).

What are your marketing red flags?Happy Friday!! ??

Dan (writing this) & Lloyd (in spirit)



Barbie Davidson ??

?? 30+ yrs legal PA experience | Helping overworked small business owners and entrepreneurs reclaim work/life balance | Inbox management & admin support | Ad hoc & retainer options ??

2 个月

I wince at a lot of what he says, wondering how he manages to get away with it and I bloody love him for it. ??

回复
Paul Watson

Experienced Account, Onboarding & Project Manager within Saas / Digital Space

2 个月

Oh man Ricky Gervais? Love the guy, the way he says all the things he can’t say on his multimillion pound Netflix specials shown around the world? What a trail blazer! The low hanging “jokes” about trans folks and gay people? Ho boy what a genius, can’t wait to see his next show where he tells me the same jokes he told me 10 years ago. Not a massive fan Dan, no… ??

Jyothsna Panda

I Help You Build & Grow Your Personal Brand On LinkedIn? | ?? LinkedIn Top Voice | B2B Marketing & Sales

2 个月

Personally, I appreciate his unique humor and the boldness he brings to his work.

回复
Charli Hunt

Growing thelime.one ?? LinkedIn Tool & LinkedIn Training | Founder at Proof Content | Key Messaging & Brand Positioning

2 个月

I just love these ads. I've always wanted to collaborate with comedians on ad copy - I knew they'd be awesome at it!

回复

要查看或添加评论,请登录