This is an absolute MASTERCLASS in Marketing | The Friday Club | Ep 293

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This is how to do marketing...

I discovered this absolute masterclass in Marketing from Ricky Gervais.

And it sent me down a rabbit hole of Gervais marketing inspo GOLD.

Like his creative Netflix ad.

And the funny ad he did with his dog.

And his hilarious parodies.

Oh and this one with a fake doctor cracked me up.

Thought For The Day: Here are 3 marketing red flags that show your marketing isn’t effective and 3 solutions…(more on this below)

New Knowlton Content

1. [LinkedIn Post] The copy in this Thursday campaign is very clever

2. [LinkedIn Post] We had an emergency meeting & this is what happened

3. [Video] How to ramp up social campaign performance using SFEB

4. [Video] Loving the creativity of these GTA remake videos!

5. [LinkedIn Post] This Tesco campaign is brilliant

6. [Video] My #1 tip to create a workplace your team LOVE

New Content (Non-Knowlton)

1. [Article] The Drum's 'Ad of the Day' is a great place for marketing inspo - Subscribe & instantly get this resource

2. [Video] On The Tools never miss at creating relatable content. So good! - Subscribe & instantly get this resource

3. [Video] I really enjoyed watching this Qatar Airways ad - Subscribe & instantly get this resource

4. [Infographic] The most loved social media apps in every country - Subscribe & instantly get this resource

In other news...

- We are hiring for 2 more roles! See the roles here.

- We just signed the contract for a very exciting new campaign featuring a 90s TV legend! I can't say much more but will share all the details when it goes live!

- I don't have much more to share this week, other than if you read this far, thank you & I hope you have an amazing day!

Thought for the day

Here are 3 marketing red flags that show your marketing isn’t effective (and 3 solutions):

Red Flag 1: You can’t clearly define what is & isn’t working with your marketing (with data & evidence to back this up).

Solution: Set clear goals, KPIs & performance measurement tools before doing any marketing activity.

(We build bespoke dashboards for our client campaigns, that report the metrics that matter to them & that are accessible 24/7)

Red Flag 2: You can’t name one new strategy, tactic or platform you are currently testing.

Solution: Focus at least 20% of your marketing resource on testing something new! Top performers test - a lot!

(The way we’ve generated millions in sales for our clients is by testing a lot! Some tests fail, some do ok, some are a huge success).

Red Flag 3: You are trying to be everywhere, all the time.

Solution: Audit your current marketing activity & cut the bottom 80% that generates 20% of your income. Now put that resource into the 1-3 places that currently generate 80% of revenue.

(We are constantly looking to cut dead wood & scale up what is already working).

What are your marketing red flags?Happy Friday!! ??

Dan (writing this) & Lloyd (in spirit)