ABM a priority? Stack these now.

If you’ve spent any time wondering how to structure an ABM program, you’ve also likely thought about scaling it too.?

?Which is understandable.

?But if we’re gonna get right down to what really matters at the moment, scaling needs to take a backseat for just a second.?

?Building no-nonsense ABM programs that drive serious revenue should start with stacking signals instead.?

?That’s why we prioritize the 4Ds when helping our clients create scrappy ABM playbooks and programs.?

1. Data (Who you're going after & why)
2. Distribution (How you're getting in front of them)
3. Destination (What content you're sending them to)
4. Direction (How you'll track it)

In fact, stacking signals as your right next step was the controlling idea of a workshop I hosted with my friends over at Sales Intel. They’ve generously offered to share the recording and I wanted to make it available to you too.

Watch the Recording

If you’re interested in doing Account-Based Marketing that can scale, it’s time to start stacking signals.

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