ABM Masterclass with Acxiom and Strategic IC at B2B Marketing Conference
Declan Mulkeen
Helping B2B Tech brands grow with ABM. Let's talk ABM podcast host. CMO at strategicabm
Acxiom, a global marketing and data services company, will be joining its B2B Tech Marketing partner, Strategic IC, to speak at ABM: Align and Accelerate, a major event organised by B2B Marketing for organisations looking to scale their Account-Based Marketing activities.
The seminar will showcase how Acxiom's successful Account-Based Marketing programme has enabled the organisation to build pipeline fast in its target account clusters.Acxiom and Strategic IC to Showcase their Successful ABM Programme at ABM: Align and Accelerate Conference
Jo Robson, Marketing Director of Acxiom commented: "I'm very much looking forward to sharing the Acxiom ABM programme with such a relevant audience of ABM marketers. We have learned a lot over the course of the last year which I am sure will provide invaluable insight for any organisation either thinking about implementing an ABM programme for the first time or looking to fine-tune an existing one."
Alex Embling, CEO of Strategic IC, continued: "The Acxiom ABM programme highlights the importance of strong sales and marketing alignment from the outset. This, and the deep dive vertical research we carried out at the beginning of the project, formed the foundation of this successful ABM campaign."
Seminar: Acxiom and ABM: How a marketing and data services leader built a sales pipeline in 120 days
Acxiom commissioned Strategic IC to develop a blended ABM programme to build pipeline fast in its target account clusters. This session will examine how they developed a blended one-to-many and one-to-few ABM programme that harnessed Buyer Intent Data and deep customer insight to deliver exceptional results.
Attendees will discover:
- The importance of getting your account selection right
- How in-depth cluster research pays back time and time again
- How a blended ABM approach can help you deliver pipeline fast
- Social selling: the secret weapon in your ABM armoury
Seminar Details
Date: 5 November 2019 (11:25 AM - 11:55 AM
Where: ABM: Align and Accelerate Conference
Location: 155 Bishopsgate | London | EC2M 2YD
To attend this session: sign up here.
Attend ABM: Align and Accelerate
This new era of customer-led marketing calls for an event showing you the utmost innovative and imaginative ways to show customers that you've listened.
ABM: Align and Accelerate will demonstrate everything you need to master your Account-Based Marketing with a 4 stream agenda mapped across the four core elements of account based marketing: Sales and marketing alignment, technology, programme and content execution, account definition, data, and insight.
It will give you 17 bookable sessions, so you can tailor the day based on the type of ABM you're looking to explore or scale.
Join the B2B Marketing ABM Conference and find out:
- What the best in ABM are doing
- How you can implement this in your business
- What the future for Account-Based Marketing holds.
To learn more and register (10% discount with code: Strategic10): ABM: Align and Accelerate