The Ability to Learn, Unlearn, and Relearn in Marketing
As marketers, staying current and relevant in a rapidly changing field is essential.?
We must continue learning new skills, techniques, and technologies and be open to unlearning old ideas and approaches that may no longer be effective.?
But it's not just about learning new things - it's also about being able to relearn and adapt to changing circumstances.?
In this article, I'll explore the importance of learning, unlearning, and relearning in marketing and offer some tips for staying open to these processes.
The Importance of Learning in Marketing
In marketing, staying up-to-date with the latest trends, technologies, and best practices is essential and it's complex!?
We must stay agile and continuously learn new skills and techniques to remain competitive and effective in our roles. For example, search, and social algorithms constantly change, so what works today likely won't in a month!
Learning on the job will also help you develop new ideas and approaches to marketing your products and services. In addition, you can gain new insights and develop creative solutions to problems by exposing yourself to further information and perspectives.
The Role of Unlearning in Marketing
However, it's not just about learning new things - it's also about being willing to "unlearn" old ideas and approaches that may no longer be effective.?
This can be difficult, as we tend to hold onto familiar ways of thinking and doing things. But in the fast-paced marketing world, it's essential to be open to new ideas and approaches, even if they challenge your existing beliefs.?
"We've always done it that way"?doesn't stand up in our industry!
For example, you should unlearn outdated marketing tactics that are no longer effective in today's landscape. Unfortunately, I have seen SEO companies still advising the use of the 'Meta-Keywords' field!!
You might also need to unlearn certain assumptions or biases hindering your ability to adapt to new trends.?
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The Process of Relearning in Marketing
Relearning involves both unlearning old ideas and learning new ones.?
It's about adapting to changing circumstances and applying new knowledge and skills in a different context.?
This process can be challenging, as it requires letting go of familiar ways of doing things and learning to think and act in new ways.
For example, you might need to relearn how to market to a different audience or on a new platform.?
You might also need to relearn how to work with different team members or stakeholders.
Tips for Staying Open to Learning, Unlearning, and Relearning
So how can you stay open to learning, unlearning, and relearning in your marketing career??
Here are a few points I have always tried to stick to:
The ability to learn, unlearn, and relearn is essential for success in marketing functions, regardless of business or industry.?
So by continuously learning new skills, techniques and keeping up with the latest technologies, you can stay current and relevant in your career.?
It's also important to be open to unlearning outdated approaches and challenging your existing beliefs in order to adapt to new trends and technologies, something I found challenging when shifting from one industry to another.?
And finally, the ability to relearn and adapt to changing circumstances is crucial for applying your knowledge and skills in new contexts.
By embracing the power of learning, unlearning, and relearning, you can stay agile and open to new opportunities in your marketing career.?
So don't be afraid to try new things, seek out new experiences, and embrace change.?
By doing so, you'll be able to stay current and relevant in a rapidly changing field.