ABC21 and Fort Wayne's NBC Inauguration Coverage
https://www.tvnewscheck.com/marketshare/2017/01/25/vp-pence-focus-of-wptas-inaugural-coverage/
PAUL GREELEY 817-578-6324 | [email protected] | @TVMarketShare
VP Pence Focus Of WPTA’s Inaugural Coverage
Jan 25, 2017, 8:25 AM by Paul Greeley
It’s a sizable investment when any TV station sends five members of its newsroom out of state to cover a story. But it’s especially painful when you’re in the 110th market.
Major-market station newsrooms have much bigger staffs, and those size stations have far more revenue when compared to stations in the smaller markets.
So proportionally, when WPTA, Quincy Media’s NBC and ABC affiliate in Fort Wayne, Ind., sends five news staffers, it’s a bigger commitment, with a more significant drain on the newsroom, and a higher percentage hit on the bottom line.
So it better be an important story.
Like when your state’s former governor and congressman gets sworn in as vice president of the United States.
ABC21: Your Weather AuthorityWPTA’s news crew were in Washington to provide coverage for its morning, afternoon and evening newscasts, beginning with their arrival last Tuesday and continuing through Inauguration Day.
Tom Powell
“There are stories of tremendous local interest to be told, and Brien and Tom are terrific storytellers,” said Jonathan Shelley WPTA’s news director.
Brien McElhatten
Shelley is referring to WPTA’s news anchors Brien McElhatten and Tom Powell who were part of the team in Washington.
“Their experience and skill as journalists is really shining through in the coverage each has provided.”
The WPTA team also provided reports and custom material to several sister stations within the Quincy Media group.
This entry was posted in ABC, advertising, branding, broadcasting, digital media, local news, Market Share, Marketing, News, television, TV production and tagged ABC, advertising, branding, Brien McElhatten, creative services directors, Fort Wayne, Jonathan Shelley, journalism, local news, Market Share, marketing, news marketing, news promotion, Quincy, Tom Powell, TVNewsCheck, Vice-President Pence, WPTA on January 25, 2017 by Paul Greeley.
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