ABC of Evergreen interactive content

A unique and effective content marketing approach that small business owners can use is interactive content with a personalized twist, such as quizzes and custom calculators. Here's why this approach is compelling and how to make it evergreen:

Why Interactive Content Works

Interactive content actively engages users by involving them in the process. Quizzes, assessments, or calculators prompt users to interact and often lead to highly shareable results. This can generate more clicks, shares, and conversations than passive content.

Examples:

- A health and wellness business could create a quiz titled, "What's Your Ideal Morning Routine Based on Your Lifestyle?"

- A home decor store might have a tool called, "Find Your Home's Color Palette."

- A financial consultant could use a calculator like, "How Much Should You Be Saving for Retirement?"

Benefits:

- High Engagement: People love personalized results and are more likely to share them on social media.

- Lead Generation: These tools can collect email addresses and other data before showing results, creating new leads.

- SEO-Friendly: Embedding quizzes and calculators into blog posts or landing pages can increase time on site and reduce bounce rate, boosting SEO.

Making It Evergreen

To ensure that interactive content continues to attract traffic over time, follow these steps:

a. Optimize for Evergreen Topics

Choose topics that will remain relevant and valuable to your audience year after year. A quiz on "What's Your Ideal Small Business Strategy?" or a calculator to "Estimate Your Monthly Savings Potential" has staying power because they tap into ongoing interests.

b. Regular Updates

Refresh the quiz or tool periodically with minor tweaks to keep it aligned with current trends and maintain SEO value.

c. Multi-Channel Promotion

Promote the interactive content through various channels: social media, email newsletters, and partnerships with other websites. Embed it in cornerstone blog posts or link to it in relevant content to increase internal traffic.

d. Optimize for SEO

Ensure the page hosting the interactive tool is optimized with appropriate keywords, meta descriptions, and alt texts. Write accompanying content that includes well-researched information relevant to the quiz or calculator, helping it rank better.

e. Encourage Sharing

Design the results page with share buttons that let users post their results directly to social platforms. Include a call-to-action like “Challenge your friends!” or “Share to find out what others get!”

A small business in eco-friendly products could create a quiz titled, "What's Your Sustainable Living Style?" This quiz provides personalized tips and product recommendations based on user responses. The results page can suggest relevant products and include an option to sign up for a newsletter for ongoing eco-friendly living tips.

By positioning this content as a go-to resource and keeping it updated, it can become a long-term traffic magnet, continually engaging old and new users alike.