An Epilogue
From the past few articles, we covered a detailed analysis of how Marketers use festivals to deliver a wholesome experience to the customers through their offerings and various campaigns in order to add happiness and excitement to the celebrations.
Here are some of the super interesting Brand Campaigns for the rest of the months,
OCTOBER
JSW Group - Dussehra
JSW took the plastic route!
One of the most enlightened campaigns came into limelight when Jindal Steel Works decided to showcase the real Ravan,
made up of plastic with not one but 10 heads!
The message was simple-
Fight the evil and take a pledge to avoid plastic and save the environment!
Tanishq - Tanishq Wali Diwali
Tanishq took the love route!
Tanishq spread a message that no matter which state people are from, or the language they speak, everyone comes together to celebrate the wonderful festival of Diwali.
The festival is all about the beauty of lights, gifting, and the auspiciousness of buying gold, which is exactly what the film shows.
The film shows loved ones gifting each other a piece of Tanishq jewelry – all celebrating ‘Tanishq Waali Diwali'.
DECEMBER
SBI Life Insurance- #MaiSeHum - Christmas
SBI took the empathetic route!
Along with WATConsult, SBI Life Insurance launched a Christmas campaign in the #MainSeHum series.
The campaign deals with ‘Real Life Real Stories’, focusing on the activities of the Robin Hood Army who source excess food from restaurants, events, corporates, and individuals and distribute it to the deprived sections of the society.
Over the course of the film, SBI Life Insurance fed over 200 underprivileged children and homeless adults.
DENOUEMENT
Here's to a final conclusion to the #seriesfestmark and #festivalsasproductofmarketing
Product-focused advertisement is no longer a tactic that the festival audience desires.
Curating connection is a part of what sets successful festivals apart from their competition. People value celebrations and brands being an important part of them makes this much more alluring.
Remember-
It's all about
Right Strategy, Apt Festival, and On-Point Communication