A/B micro-testing ??

A/B testing is really just a posh way of saying, “Let’s see which option people like better.”

Start simple. Test one small tweak at a time – like an emoji in a subject line vs no emoji.

Why?

Cos if you test two wildly different things, you won’t know what actually worked. Was it the emoji or the snazzy wording?

Run the test over a few emails.

Patterns will pop up.

Emojis flopping? Ditch ’em.

Short subject lines smashing it? Stick with those.

Ignore “industry standards.”

Your audience isn’t “standard.”

Test. Learn. Adapt.

Every email’s a chance to improve.