AA-ISP partners with the Digital Marketing Institute to offer Digital Selling Certification
The Digital Marketing Institute expands its US partner network with AA-ISP agreement.
Today the Digital Marketing Institute announced that it has signed a strategic partnership with AA-ISP - the American Association of Inside Sales Professionals.
This partnership will see AA-ISP offer the Digital Marketing Institute’s new Professional Diploma in Digital Selling to its 11,000 members, member companies, and the larger community of Inside Sales professionals.
Growing three times faster than traditional field-based sales, Inside Sales encompasses any type of selling function that is done virtually or remotely, such as account management, business development, and outbound sales.
This partnership reflects the evolution of the Inside Sales profession and the demand for digital and social selling skills to complement traditional sales skills.
AA-ISP’s global reputation as an association dedicated to advancing the profession of Inside Sales makes it an ideal partner for the Digital Marketing Institute and we are excited to be working with them to offer our Professional Diploma in Digital Selling to their network.
Bob Perkins, Founder and Chairman of AA-ISP said: “The importance of digital and social selling as part of an organisation’s digital transformation is significant. As sales continue to rapidly evolve, today’s professionals must become skilled in all aspects of this new digital world."
"AA-ISP is committed to developing the skills of Inside Sales professionals across all industries and adding the Digital Marketing Institute’s Professional Diploma in Digital Selling to our portfolio will help our community to stay ahead of this new digital selling requirement."
Bob Perkins, AA-ISP
The Professional Diploma in Digital Selling (PDDS)
The Digital Marketing Institute developed this program to complement our market-leading Professional Diploma in Digital Marketing (PDDM). It was the result of two years of research, contribution from subject matter experts from a variety of industries, and significant exposure to world-class digital selling operations in companies such as IBM. Here is the IBM Digital Sales case study.
The Professional Diploma in Digital Selling (PDDS) is divided into 10 modules:
- Introduction to Digital Selling
- Digital Research
- Sales Enablement
- CRM
- Social Content
- Digital Sales Messaging
- Engagement
- Social Account Management
- Digital Sales Leadership
- Integration and Strategy
The AA-ISP offers the PDDS via an online platform with lecturer-to-camera HD videos, slide decks and practical activities. This is accompanied by tutor support and webinars. Our Professional Diplomas are tested via a high-stakes, computer-based test delivered by Pearson VUE who have over 5,000 invigilated test centres around the world.
Here is the full Press Release.
In other news:
Last month saw the Digital Marketing Institute open up its professional certifications to a network of over 1,000 training providers worldwide following the signing of a strategic partnership with EXIN - the leading global independent certification institute for ICT professionals.
We will be announcing on July 15th a significant strategic partnership with one of the largest courseware / e-learning / certification providers with a network of over 3,000 training delivery partners worldwide.
Michael is the Director of Strategic Partnerships at the Digital Marketing Institute. His focus is on expanding the Digital Marketing Institute's education partner network internationally, with a specific interest in partnering with multi-site and multi-national education, training and e-learning organisations.