A-Z of Marketing to Gen Z

The term "Gen Z" refers to the most recent generation, whose members span in age from 6 to 24 years and were born between 1997 and 2021. Mobile phones were a big part of this generation's upbringing and have been around since the time they were ten.?

There is a common misperception that engaging with both Gen Z and Millennials through the same marketing tactics will work. While Millennials and Gen Zers do share some characteristics, there are also some key distinctions that call for distinct marketing approaches. Here’s a carefully curated list of a few Gen Z specific marketing tactics:

A Clear Purpose

Gen Zers have high expectations for a brand’s purpose and socially conscious actions. They are keenly conscious of the political, economic, and environmental problems that our society is facing, and they base their purchase decisions on what companies are doing to further the common good. They prefer to spend their money with companies who share their beliefs and support these societal causes.

The Influencer Influence

For Generation Z, influencers are considered reliable information providers. Since they see them as regular people and can relate to their content, they find them credible and trustable sources.

Strong Ethics and Morals

Even though Gen Z might be portrayed as a carefree bunch, they are also fully cognizant of what is right and wrong. Any of your digital marketing activities that even subtly support bigotry or stigmas may prompt outrage and jeopardize the reputation of your company.

Speak their Language

In comparison to other generations, Gen Z is less tolerant of cliched sales techniques and overt attempts to deceive customers. They are more self-aware, astute, and less gullible!

Eye-catching content is the Key

The fact that Gen Z's attention span on average is only 8 seconds is concerning. It also means that your content needs to be short, crisp, and engaging enough to get them to stop scrolling and give it a shot!

When in Doubt, Think Video

One of the most popular entertainment platforms for Gen Z consumers is YouTube. It is one of their go-to escapes from the pressures of adolescence. Brands wishing to engage Gen Z should produce enjoyable video content that allows them to unwind.?

Therefore, carefully tailoring your marketing content to cater to the tech-savvy Gen Z out there is crucial and with great content and a bit of luck - you might just be able to draw their attention!