A???! S????????? ???? L?? ????? ?????????? ??? ?? ??????????? – N? ???, ??? ???? ???????? ?? ?? 50% ???? ??? ?????????? ???? ?????? ????!

Still on that sales letter & customer’s/prospect awareness. Perhaps you might want to give some careful consideration to this before pressing the Activate button.?

Prior to setting the dice rolling on drafting that sales letter, you ought to consider first who your prospects are and who you’re targeting??

Every product/service has its own audience. Alongside the outrageous amount of visitors trooping the internet on a daily basis, there’s the need to modify your letter to fit in with the needed audience. At least, to narrow down towards every possibility of making it out in a very competitive space!

Hence, the psychology behind your audience’s sense of reasoning must be understood. I.e., if your primary aim is to write a copy that converts. By understanding the psychology state of your audience, I do not speak of gaining familiarity with their level of intellectuals, but how individually they feel about a problem and the solution you're offering.?

?????????????????? ???? ???????????? ????????????????, ?????????? ?????? ???????? ???????????? ???? ???????????????? ???? ???????????????? ?????????????????? ??????????:

There are the:

Totally Unaware?

Problem Aware?

Solution Aware?

Product Aware,?

Very Aware

Indeed, it’s no surprise that with all these specialised keywords, SEO styles and techniques, every copy/content written out there has a specific set of people it is targeting. The product you market might not have leverage on everybody. However, to the right person, who is in the same awareness level as your offer, can actually have the need for it and you might as well get the leverage you seek.

N?? ???’s ??? T?????? U??????s?

These people have a problem but do not know that they have a problem. It’s just like having a few symptoms that you might characterize as normal but wouldn’t know that it is something more until the doctor tells you otherwise.?

To sell to this group, your main target is to enlighten them more about their problem, while offering your product/service as the solution they need

T?? ??????? A????

This set of people knows they have a problem but are not so sure of finding a solution out there. They mostly feel and assume what they go through to be without a solution. An example of this can be a man suffering from diabetes, who is totally aware of this health defect but doesn’t know that there’s a solution for it.?

Selling to this man: you Don’t have to go deep in explaining their problem. In contrast, concentrate more on profiling the solution.?

?T?? S??????? A????

Persons that fall under this radar are fully aware of their problems. Know that there’s a solution out there, but just want the best. We can commonly find an example of a solution Aware scenario amongst persons after the weight loss products. Already, they are aware of so many side effects with weight loss products and they simply want the best.

Pitching to this set of prospects that are solution Aware: you have to focus on being the best and portray how your product is the solution and why.?

T?? ??x? ?? ??? ??s? ?s ??? P?????? A????

These people are just heavy! Do you know why? Well, because they have tried a couple of these solutions and have been cheated a lot of times. They are irritated with everyone claiming their solution is the best, even when there are a lot of scams everywhere!?

At this stand, he is looking for something different. So selling to this type of audience, you must make your offer unique. And that is where the big marketing idea comes in!??

T?? ??s? s?? ?F ???s???? ???????ss ?????s ?? ??? ??s? ??? ??? '???? ?????!'

This peculiar audience has seen it all! In fact, it’s hard for them to believe anything that has its origin in the public. I don’t know if you’ve been a victim of any MLM scam before??

Well, I’ve seen people go deep on a decision that no matter how good, tempting and realistic the offer is, they’re not giving in to anything MLM scheme again? Even though there are quite some legit Multi Level Marketing Networks out there.?

Now, to sell to this set of audience, please, have less focus on the product you offer. Mention only a few about the product you’re selling. Your main point of specification should be on painting a full picture of the ideal better your product/service can offer.?

Instead of stating what your product can do, tell what they can achieve with your product, and never go vague or use generic words when crafting for this set of audience.?

You need to be clear and you must make every promise imaginable! Instead of using words like “you will have a good night's sleep,” be specific and say something like, “you will wake up in the morning without an alarm and not feeling grumpy!” Be clear and make it imaginable!?

In conclusion, understanding your customer awareness level is the first step to drafting a successful sales letter. You might have the best copy but have no emotion, which is wack! Simultaneously, you can have it all engaging with emotion but having no Intelligent Interest, and your audience won’t find it newsworthy.?

However, you can have the emotion trigger, the newsworthiness vibe, and still have low conversion. Then you should check and analyse, "are you targeting the right audience?"?

PS: Is your offer different and uniquely made from what is out there? Well, your product might not be so different from your competitors but in order to sell and create an environment where people can have a taste of your product and feel that it’s good, your offer has to be unique.?

Of course, your product should be good to retain and maintain a good relationship when these prospects are converted.?

PS.s: A quick question, would you want to read a post on how to identify the awareness level of your ideal prospect??

Tell me in the comment section. Let’s engage like friends.?

?? Till when next I write to you again?

I’m Ugochukwu Victor Nwaghanata. I inspire nations of great minds. Follow and connect with me if you’re just coming across my post for the very first time. I share Thought-provoking posts and marketing related contents. Don’t forget to hit the notification bell on my profile not to miss out on more values coming next.?