9mobileNG lost about 3k subscribers to other brand

Key Highlights

The total number of active voice subscribers in Q3 2023 was 221,769,883 from the 212,201,578 reported in Q3 2022, indicating a growth rate of 4.51%. On a quarter-on-quarter basis, this rose by 0.76%.

Also, in Q3 2023, the total number of active internet subscribers stood at 160,171,125 from 152,784,980 reported in Q3 2022, showing an increase of 4.83%. On a quarter-on-quarter basis, this grew by 0.42%.

On state profile analysis, Lagos state had the highest number of active voice subscribers in Q3 2023 with 27,043,333, followed by Ogun with 13,136,247 and Kano with 12,192,122. On the other hand, Bayelsa recorded the least with 1,558,509, followed by Gombe and Yobe with 2,643,899 and 2,760,261 respectively.

read more here - NBS

D-Aggregate launches #DAggregateforbrands Social Insight to create an intuitive definition of consumers online engagements, reviews, and feedback

Social insights can play a crucial role in helping your brand grow by providing valuable information about your audience, competitors, and industry trends. Here are several ways social insights can contribute to the growth of your brand:

Audience Understanding:

Demographics and Psychographics: Social media platforms offer detailed demographic and psychographic data about your audience. Understanding your audience's age, gender, interests, and preferences allows you to tailor your marketing strategies to better connect with them.Behavior Analysis: Social insights help you understand how your audience engages with your brand. Analyzing their behavior, such as the type of content they engage with the most, helps you create more targeted and effective campaigns.

read more here - d-aggregateblog

Top digital marketing trends and predictions for 2024

Growth will be a key focus for brands in 2024 as economic uncertainty is predicted to continue.

But there will be many opportunities to adapt, experiment, and — ultimately — drive profitable growth. One thing that will be key here is getting privacy right. Strong privacy fundamentals not only enable accurate measurement, they can also help build user trust.

And in a world where only 3% of consumers feel in control of their data online, trust is crucial to driving customer loyalty and growth. In fact, 43% of people say they’d switch from their preferred brand to a second-choice brand if the latter provided a good privacy experience.

read more - thinkwithgoogle

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