99% Of Salespeople Make THIS Mistake
The Daily Sales
Entertaining, Motivating, Educating and Inspiring Salespeople all over the world!
Let me set the scene...
You're a decision-maker just going about your normal busy working day. Suddenly a connection request notification pops up on LinkedIn.
"Ooh, a new connection, that's exciting" you say
You have a quick look, it's not someone you recognize but you're keen to grow your network so you click ACCEPT.
Moments later, a new message notification pops up
"Ooh, a new message, that's exciting" you say
You click the messaging button on LinkedIn excited to see who has messaged you...
Then BOOM, there it is, like a wet fish slapping you in the face...
A big fat juicy unexpected SALES PITCH
This is happening ALL OF THE TIME on LinkedIn and it really needs to stop.
Let me tell you something VERY import
THIS APPROACH RARELY (if ever) WORKS
There's an amazing post shared by a company Founder which sums it up perfectly:
I'm genuinely struggling to understand the logic behind this messaging strategy!
My inbox gets messages like this all of the time.
When I speak to decision-makers, VP's, C-Level execs, they all share the same frustration. Terribly written LinkedIn messages and InMails sent on a daily basis either straight after accepting a connection request or within the first 24-48 hours.
Now let me make something clear here, LinkedIn messaging and InMails are a very effective communication tool for salespeople that can offer amazing response rates and can open up amazing sales opportunities WHEN USED CORRECTLY.
Telling your sales team to use approaches like this, or letting your team use approaches like this is causing a lot more harm than good
It's not about "SPRAY AND PRAY"
It's not about "THROW AS MUCH AT THE WALL TO SEE WHAT STICKS"
It's not about "SEND 100'S OF MESSAGES EVERY DAY AS A KPI"
It's about having REAL conversations with REAL prospects that you have qualified and believe that you can genuinely help with your product or service
Here are my TOP TIPS for getting LinkedIn messaging and InMails right...
1) QUALIFY FIRST! I cannot stress this enough if you want to increase your reply rates to LinkedIn messages and InMails, qualify your prospects first. Spend a minute reading their profile, looking at their company and make sure you're confident that they fit your ICP (ideal customer profile)
2) KEEP IT SHORT & SWEET. LinkedIn messages and InMails are NOT emails! Yet so many messages come through that are clearly copied and pasted from email templates. Messaging on LinkedIn is similar to text, a Whatsapp message, or Facebook message. Try to keep them short and sweet, no more than 75-100 words max.
3) FOCUS ON THEM. Most LinkedIn sales messages and InMails are focused on the salesperson and not the customer, you need to switch that right. It's not about your product, it's about THEIR problem. It's not about your features and benefits, it's about what THEY could achieve with your product or service.
4) HYPER-PERSONALIZE THEM. It's not enough to just make sure you include their name in the message, you need to do more. You need to find real relevant information about them that you can include that will support your belief that you can help them.
5) USE THE RIGHT BAIT. If you want them to reply to you and to have a chance of creating a sales opportunity, you need to make sure you use the right bait. This means finding the right way to incentivize their reply. The "what's in it for them" needs to be strong and specific to them, their role, and their company.
Remember...
DO NOT send spammy LinkedIn messages or InMails
DO NOT send a sales pitch straight after connecting
DO NOT copy and paste the same message over and over
I hope you enjoyed this blog!
Have you received sales pitch messages like these before? Let me know in the comments! Any funny examples or stories (or screenshots) are very much welcome :)
If you did enjoy it please do click LIKE and click SHARE to share it with your network, thank you.
Now I'm going to do something BIG to help you and your teams...
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What will you get??EVERYTHING Every masterclass, every eBook, every training video, every webinar, all of it. Forever. Lifetime access to all of my training content, 55+ hours of LinkedIn, Sales Navigator & Social Selling training yours forever.
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It's simple...
1) Sign up for a completely free 14-day trial of Pipedrive here
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If you enjoyed this newsletter article please click LIKE and click SHARE to share it with your network, thank you!
Keen to learn more? Want to become, or want your team to become LinkedIn & Social Selling masters?
Here are a host of extra resources of mine to help you and your team:
PODCAST?- The Social Selling Podcast
BOOK?- The Ultimate LinkedIn Sales Guide (Available on Amazon)
BOOK?- The Ultimate LinkedIn Messaging Guide (Available on Amazon)
YOUTUBE?- Daniel Disney YouTube Channel
WEBSITE?- www.danieldisney.online
If you're interested in me coming to deliver an?in-person?or virtual?SKO,?Keynote or if you're interested in a Corporate LinkedIn/Social Selling/Sales Navigator Training package, please feel free to pop me a message on LinkedIn or email me directly at [email protected]
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26 分钟前That is true. Many salespeople sent message to me: Do you need XXX products? or We can offer you XXX service. It is not working. For myself, I post valuable contents on LinkedIn, and try to add more potential customers on my network. More and more customers would see my contents and know what products and services I offer, they would contact me and send me inquiries. I am not sure if this is the best way, and this is a correct and better way.
Insurance Agent (Life, Health and Accident), Accountant, Marketer, Entrepreneur
9 小时前My personal fave is when they say they can get us a ton of plumbing jobs.....we are an auto detailing company.....
Channel Manager | Sales Coach | Girl Dad
16 小时前68.3% of salespeople statistics are made up.
Sales Manager at Sales Navigator
18 小时前Excuse me???
Sales Growth Strategist! Using Innovative Training & Coaching Models Guaranteed to Improve Onboarding, Conversions, Referrals, Retention and lower your CPA.
18 小时前Maybe ten years ago a sales pitch was unexpected but now it's so common, people drop posts about it being what not to do.