99 Reasons Why You Should Attend the Whizard Summit

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1. New opportunities in building materials
2. A different perspective on selling building materials
3. A more effective way to start sales calls
4. Become bulletproof to competitors
5. Find out who will disrupt you (and how to be the disruptor instead)
6. The future of online building materials sales is already here—learn how to adapt and benefit
7. Beat larger competitors
8. Make price less important
9. Learn to make custom sales presentations quickly and painlessly
10. Grow with fewer sales people
11. Selling facilities managers
12. How to sell small- to medium-sized builders
13. Use persuasive visuals to stop talking and start showing the value of your products
14. Get sales to follow up on leads
15. Take advantage of missed opportunities in the green market
16. Get better ROI from trade shows
17. How to sell lumber dealers
18. Become the “go to” resource for customers
19. Turn your website into your best sales person
20. Keep up with changing architects libraries and sample needs
21. Learn the most effective way to add new customers
22. Avoid builders’ biggest frustrations with manufacturers
23. Ace big box line reviews
24. How to sell contractors
25. Discover the problem with Dodge Reports
26. Quickly and affordably double, triple, quadruple website traffic
27. Move a builder beyond code
28. How get stubborn contractors to change
29. Be more successful with independent reps
30. Make customers love you
31. Avoid the biggest mistakes sales people make
32. Succeed with big boxes
33. How to sell distributors
34. Find out why your customers are looking for leverage
35. The installed sales opportunity
36. Defend specifications
37. Know what’s wrong with the Greenbuild show
38. Reach remodeling contractors
39. Digital marketing that fits what Architects, Builders, Contractors and other audiences want
40. Three approaches to selling a home builder
41. Succeed at the builders show
42. Find out who is coming to your website and convert them to customers
43. Gain specifications
44. Builder rebates
45. Stop chasing projects and start chasing customers
46. Fix your underperforming SEO
47. Convert builders and sell them a higher priced product
48. Deal with the challenges of the AIA show
49. Stop relying on lunch and learns
50. Design build opportunity
51. Avoid being outflanked by smaller competitors
52. Overcome contractors’ resistance to change
53. Learn how 1-step distributors are making you less important
54. Find out why lumber dealers don’t sell your products
55. Learn how to use buying groups to your advantage
56. Tap into the growing rental housing market
57. Effective content marketing for the building materials industry
58. Stop wasting money on pay-per-click
59. Turn trade show leads into sales
60. Find out how to sell top-20 builders
61. Better training for your sales people
62. Raise your prices
63. Build an effective loyalty program
64. Learn how to sell distributors
65. Know the difference between Lowe’s and Home Depot
66. More effective marketing
67. Reduce warranty claims
68. Strategies for outperforming larger competitors
69. Stop speaking over your customers’ heads
70. Find out why you should grow a pair—confidence sells
71. Break down silos for sales growth
72. Find the best sales people
73. How to sell architects
74. Harness the power of visuals to improve your marketing
75. Reduce problems in the field with beautiful illustrations and details
76. Get your CEO to love marketing
77. Learn what the one image at the top of your homepage should be
78. Define and explain the why behind your products
79. Learn to make instruction videos that contractors will watch
80. Find out where your audience spends time online
81. Tactics you can use on your website to create leads
82. Learn how to use short, dynamic stories to explain the what, how andwhy behind your products
83. Stay ahead of the online digital disruption
84. Reduce installation errors
85. Spend smarter online
86. ?Find out the one thing that the smartest building manufacturers are doing to increase leads through their websites
87. ?Learn what types of messages will help you gain and keep more customers?
88. Marketing automation to save you time and money
89. Effectively scale your marketing efforts without increasing costs
90. The top marketing tools you need to know about
91. Learn how to make ugly products sexy
92. Lead generation and sales funnels that work online
93. Find out why Pinterest & YouTube are playing an increasing role in building materials
94. Create a website that will be your customer's favorite
95. Find out what content and pages matter most on your website
96. Discover which sales metrics actually matter to building manufacturers
97. Assign roles and responsibilities to create a marketing team built for success
98. Use your online presence as a competitive advantage
99. Measure the success of your digital marketing

Learn All 99 Plus More!

When was the last time you took time to think and ask yourself:

1. Why are we doing what we do?
2. Is our approach still effective or is it just comfortable like an old shoe?
3. What if we approached it differently?
4. How can we get sales and marketing to work together for even better results?
5. When was the last time we took a fresh look at the needs of our customers as they change?
6. What sacred cows do we have and are ready to retire?
7. How can we separate ourselves from the competition and get customers to prefer us?
8. Are we ready to hear some blunt talk about our sales and marketing?

Come to Boulder and get answers to these questions and more.

 We will challenge your thinking and open your mind to a better way. You will leave with a step by step action plan that is tailored to your situation, resources and needs. Companies pay tens of thousands of dollars for me to give them these insights and recommendations.

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