99% Accuracy Internet Ghost

A bit of the internet:

99% Accuracy Memes | A new TikTok trend is circulating, where users are recreating iconic memes and viral videos to near-perfect accuracy, often adding a text overlay that says "99% accurate." Creators are memorizing the dialogue and mannerisms of the original videos. One example is the viral Bobby Liebling stare, which one creator managed to replicate almost perfectly.

Doechii Released Anxiety | You may have heard Doechii's unreleased track, "Anxiety," as a trending audio on TikTok this week. The song, which samples Gotye's hit "Somebody That I Used to Know," became a topic of discussion on social media, with fans begging for Doechii to release it. The collective excitement and requests for the track didn't go unnoticed. Acting on the opportunity to connect with her audience, Doechii turned the viral buzz into a moment, responding quickly by dropping "Anxiety" on streaming platforms and announcing it on X and TikTok. She not only delivered on her fans' requests but also showcased her ability to tap into the power of the moment, strengthening her position as an artist who listens to and engages with her fanbase.

GOAT Talk ?? | This past week, LeBron James made history becoming the first player in NBA history to score 50K career points. Naturally, fans celebrated the milestone and one of the best tributes we've seen so far is a TikTok user creating an R&B-inspired song about LeBron. In true TikTok fashion, users are making fan edits, remixes and sharing POVs of how it feels to be a LeBron fan. The streets (the comments) are hoping for this song makes it into the anticipated documentary about LeBron and his career and TBH? Us too ??

Paloma Diamond ?? | Paloma Diamond is TikTok’s ultimate almost Oscar-winning actress, brought to life by Julian Sewell in a viral parody of Hollywood’s elite. She’s got the talent, the drama, and the career—just missing the trophy (but don’t bring it up, it’s a sore subject). Sewell has since built an entire cinematic universe around her, complete with fake feuds, chaotic interviews, and the hit throwback soap 1984. Paloma isn’t just a character; she’s a whole mood.

What brands are up to:

Sweetgreen Fries | Sweetgreen introduced its new Ripple Fries this week, offering a healthier twist on the classic French fry. Made with only five simple ingredients, the brand has been highlighting the key differences between its fries and those from traditional fast food chains. As conversations around food quality continue to grow, Sweetgreen is using its social platforms to showcase its commitment to better ingredients and set itself apart in the fast-casual space.

Good & Gather Chef Collaborations | Target is launching its first frozen food partnership under the Good & Gather label with Minneapolis chef and James Beard Award winner Ann Kim. This collaboration kicks off Good & Gather Collabs, a new initiative that brings chef-driven, restaurant-quality flavors to Target's grocery aisles. It’s a unique approach, combining a private label with a high-profile chef collaboration.

PrettyLittleThing Rebrand | PrettyLittleThing just hit refresh on its whole vibe, trading its signature fast-fashion, club-ready aesthetic for a sleeker, more refined look. The rebrand swaps neon pink for muted neutrals and promises better quality while keeping things accessible. PLT says it’s evolving with its audience, but reactions are mixed. Some love the glow-up, while others miss the fun fits. Either way, the brand is betting big on this new era, but only time will tell if customers are on board.

Collabs of the Week | Highlighting some brand collaborations we saw this week:

• Lisa Says Gah x Polly Pocket
• Madhappy x Keen
• Beats x Sandy Liang
• Yeastie Boys x Deli Boys
• Philadelphia Eagles x Liquid Death
• Stanley x PGA
• Erewhon x Nara Smith

Platform News:

Instagram Updates:

• Instagram’s video editing app, Edits, is previewing even more tools ahead of launch, including multi-project management, AI-powered editing, and cutout features.

YouTube Updates:

• YouTube is expanding its Premium Lite pilot to users in the U.S., offering an ad-free video experience for $7.99 per month.

X Updates:

• X has announced that it is becoming a key platform for brands looking to connect with Gen Z, with an 8% year-over-year increase in Gen Z users and a 12% rise in the U.S. since 2022. Now comprising 31% of X’s audience, Gen Z engages with the platform for trending conversations, cultural moments, and real-time interactions.
• X has introduced new sorting options for Communities, allowing users to arrange posts by trending topics, popularity (Likes), and chronological order. Users can also filter posts to view only their own contributions and sort content by popularity over different time frames.

Reddit Updates:

• Reddit, in partnership with GroupM and WPP, has published a research paper exploring the challenges of AI adoption and its effective use in marketing. The 21-page report highlights key consumer concerns, such as skepticism toward AI-generated content and data security issues, while also acknowledging AI’s benefits in streamlining tasks.
• Reddit has introduced new tools to help users find the right communities, follow subreddit rules, repost removed content, and track past performance.

Extra Credit Scrolling:

• ??Cat bagels
• ?? Someone Dropped Nearly $88,000 on a Pokémon Cheeto
• ??Trying to make this butter the most liked post ever on LinkedIn
• ?? Louis Vuitton and Pat McGrath Are Coming for Your Lipstick Collection
• ??No community note it’s beal
• ?? Digg is coming back
• ??Fashion houses are the new production companies
• ?? The WNBA Seizes its Place in the Culture with a Rebrand