98Strong Fireside Chat at BevNET Live 2024

Over the past three years, 98Strong has supported the growth of dozens of leading beverage brands, including OLIPOP, C4, Guayaki Yerba Mate, and Super Coffee. These brands have leveraged Name, Image, and Likeness (NIL) as a gateway into Gen Z, utilizing 98Strong’s services, which combine relationships, technology, and customized white-glove service to offer unparalleled value and results.With this success in mind, I was honored to partake in a fire chat?alongside Slate Milk 's Co-Founder, Manny Lubin at BevNET.com Live last week moderated by BevNET's Managing Editor Martín Caballero .The fireside chat focused on educating brands about NIL and how they can effectively leverage it. We covered questions such as "Why NIL?" and explored what makes this subset of influencers so unique. Additionally, we delved into how NIL endorsements can fit into a brand's strategy, how 98Strong’s unique approach works and much more. Check out the full video of our fire side chat by clicking the image below.

Beyond educating the beverage industry on how they can make NIL work for them, we aimed to showcase that every NCAA Student Athlete, across all 24 sports, has a story to tell.?NIL is not just for sports brands but for all products, industries, and brands looking to access Gen Z. These Student Athletes are students first, who happen to be exceptional at their sport and are ready to share your brand with the masses as the thought leaders they are.Let’s jump on a call to discuss how NIL can work for you!

Andrew Mavis

Founder and CEO, 98Strong