A $975M decision came down to trusting his gut.

Hi, and welcome to the Foundr newsletter.

Decisions, decisions, decisions.?

As a founder, your work centers around making calls on everything from logo colors to product pricing. Relying on data and your team is helpful, but when it comes down to brass tax, YOU have to make the decision.?

In this week’s newsletter, you’ll learn why going with your gut is the core of every entrepreneur’s journey.?

Founder Words

“You are never going to have perfect information with all of the problems and challenges you're solving day in and day out, week over week. So you have to go with your gut.”

- Joe Thomas , co-founder of Loom

Founder Tools

LAST CHANCE to reserve your free spot for our Start Your Ecommerce Business Summit.?

Next week, twenty-plus ecommerce trailblazers will show you how to pick winning products, find reliable suppliers, launch like an experienced brand, and drive sales with proven techniques.

Now, for some more tools:?

• The Different Ways to Test Your Product
• How to Manufacture a Product -? A Detailed Breakdown
• Build a Winning Pitch Deck
• Almost Failed Startups: What You Can Learn from 7 Startups That Made It Big

Founder Story - Joe Thomas

An investor told Joe Thomas and his co-founders that they could exit to Salesforce for millions if they made their video recording software for sales teams. Thomas and his co-founder said no. Instead, they built Loom into a globally used tool with five million users in 230+ countries.?

In the latest episode of the Foundr Podcast, Nathan Chan chats with Thomas about how he trusted his gut and made Loom a must-have for the digital workforce.

Listen to the full interview here .?

3 things we learned from Thomas:

1. Create your own founder OKRs every 90 days.
2. Ask yourself, what do your customers care about enough to pay for??
3. Build a MaxDiff survey to measure your customer’s priorities.?

Save Your Ecommerce Summit Spot

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