#97: Prepare for the AI search revolution, our takeaways from this month’s Meta Agency Summit & your last chance to grab tickets for #NottmDigital
It might only be September, but we’re already considering how we can plan for success in 2025. Below are just three resources you should utilise to do the same.
?? Navigating AI Overviews, SearchGPT & the era of AI-powered search
谷歌 has dominated the search landscape for decades, with its SERPs serving as the battleground for organic and paid visibility. However, the advent of AI-powered search technologies, particularly AI Overviews and emerging competitors like Perplexity, is transforming this landscape in ways that could drastically alter the future of search as we know it. Hallam ’s Senior Strategist, Sara Galbiati , explores the challenges and opportunities presented by the AI-driven search revolution.
?? Meta Agency Summit, September 2024: key takeaways
Since joining in 2021, our Paid Media Lead, Alex J. , has been developing and expanding Hallam ’s offering across Meta , LinkedIn , TikTok and any other social platform you think of. Fast forward to today, and we’re a Badged Agency Partner with Meta, a LinkedIn Agency Partner, and more.?
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This status has afforded us exclusive, behind-the-scenes insights into what’s in store at the social media behemoth. Having attended last week’s Meta Agency Summit, Alex summarises the key takeaways, and how businesses can get the most out of Meta in the coming months.
??Nottingham Digital Summit: one week to go!
Did we mention that the Nottingham Digital Summit is back for 2024? No? Well, it is - and it’s only one week away. A day of expert-led insights, marketing inspiration and the opportunity to mingle with hundreds of other professionals is just a ticket away, as well as the chance to raise money for the incredible Rainbows Hospice for Children and Young People .?
As a thank-you to all our LinkedIn readers (and for listening to us waffle on about the NDS for so long…), we’re offering a discount: simply enter MATESRATES at checkout to get ￡55 tickets - a tasty ￡20 saving ??