97% Have Great Ideas, 3% Actually Make it a Reality

?? 97% of people have great ideas already in their mind about what they can bring in terms of value to other people ??

You, the person reading this edition of The Differentiation Innovator, are one of them.

You know you have the ability to...

- Help other people succeed

- Present your skill set to the universe

- Exhibit a positive mindset (Yes! This is very important)

And you already have the following in place...

- Website

- Internet connection

- Social media profile(s)

You are part of the 97% without even breaking a sweat. However, you should know that being part of the 97% is NO accomplishment whatsoever. Like I said previously, you (the reader of this article), are already part of that 97%. It's like being in a crowd of millions of people fighting to get on the center stage for attention. You are trying to get up there, but you are flooded into this massive pool of people who are trying to "untangle" themselves to get up to that stage.

So right now, you are probably asking, "Andrew, what does it take to become part of that 3% club and make my business or entrepreneurial venture become a full time reality?"

The answer to this question boils down to...

- Knowing the definition of differentiation

- Understanding what differentiation is and what it is not

Without further ado, let's get to these 2 important points to answer your question.

The Definition of Differentiation

Differentiation is the system of uniquely positioning either your personal brand or business to a point where each of your processes are something that no one else can either duplicate or say the same of.

It all starts with your own brand. Your brand is the "foundation" of your business or entrepreneurial venture. Think about it in a perspective of constructing a new high rise building.

If your brand's "foundation" is strong in the beginning, you will set yourself up later on for growth or scaling and will not have to worry about your high rise come crashing down on you.

However, if your "foundation" is scattered all over in the beginning and your processes aren't uniquely positioned, you will eventually see your high rise fall down later on.

Part of uniquely positioning your brand takes 2 factors into account.

1) A "Remember Me" Slogan

- When creating your brand, you MUST create a unique slogan that makes a person remember you in a positive manner.

2) Consistency with that Slogan

- Making sure you present this slogan in your processes and in your messaging towards your desired target audience

Understanding What Differentiation Is & Is Not

Differentiation is not...

Your Personality

- Yes! You read that correctly. Your personality is NOT a differentiation factor. When you go back to the definition, it has to be a process that no one else can say the same of

- Too many times when I ask the question to someone about what differentiates them from people in their same category, they instantly say, "Me," "Myself," or "My Personality" The problem with saying this is that everyone can say the same with their personality.

- Don't get me wrong, showcasing your personality is important when it comes to communicating face to face through person or zoom calls to potential clients. But it is not the end all, be all strategy when it comes to differentiation. Your personality doesn't get you results, your creativity and uniqueness through your processes, ideas, and your work does.

Generalization

- Going back to the definition, you can't have something that duplicates from another brand or person. An example of this is for a marketing agency or entrepreneur offering social media services with LinkedIn. You will have to make a service more unique and different than just saying, "We offer LinkedIn marketing services."

Differentiation is...

Being the First

- It also is being original. Being the real authentic first time service or product that disrupts the market to create positive outcomes for your clients or users.

Specializing Towards a Specific Niche

- Targeting your audience to a well-defined, specific niche that is feeling unheard when it comes to their problems being solved.

- It is also further specializing towards a specific product or service towards that niche

Positioning to Make Others Come Back

- When you deliver on exceptional results and provide an experience that blows your client's minds away, it will make them want to continue with you for more. Always leave your clients/customers thirsty for more!

Continuing to "Double Down" on Your Differentiators

- Have something of better quality? Make it 10x better quality

- Have something that is faster? Make it 10x faster

This is the answer to the question of, "How to become part of the 3% that make their business or entrepreneurial venture a full time reality."

How you position and differentiate each and every one of your processes will determine if you succeed or fail in the long run.

So my question to you is...

Do you know your biggest differentiators?

#innovation through differentiation