The 94% vs. 6% Conundrum

Why is it that most businesses will spend 94% of their marketing budget to get the phone to ring and only around 6% when it does? Do they feel that once that incoming call rings there is zero reason to spend any budget? They’re wrong. 

You’ve spent money on creating a desire for your product or service. That was part of your marketing dollars. If you are a savvy marketer, you also spent some of that budget on creating your brand. Now the phone rings and how you treat your callers, your potential customers or current clients, can make all the difference in the world. 

With the knowledge, according to AT&T, that 70% of all callers are placed On-Hold, it is essential that they are treated with respect and equally essential that you carry both your marketing and branding message forward. 

When placed On-Hold you can create an On-Hold message that both carries your advertising and your branding message at a very nominal cost. These On-Hold messages works 24/7 never taking a vacation or sick days. It’s has all the information that you would want everyone who calls your company to know while keeping your brand alive. It prevents that emotional disconnect that silence or a radio station offers. The proof of that is companies with On-Hold messages, usually see a 2 1/2%  to 5% increase in sales (AT&T research). 

Since 1987 HoldMasters has been helping businesses increase sales on average 2 1/2% to 5% around the country. 

  Let HoldMasters help when your business is on the line.