9/1/24 Book titles are everything (read: I'm under the bus here ??)
Honorée Corder
Executive Book Producer | I help aspiring authors publish and monetize bespoke books | Author, YOU MUST WRITE A BOOK, BUSINESS NETWORKING & YOUR BOOK MEANS BUSINESS
Reading time: < 3 minutes
Breaking great news, Honoree!
But first...I’ve waited a year to write about this, and it’s finally time. Let’s talk about book titles–specifically, the kind that can make or break your book’s success.
The Harsh Truth About Book Titles
You know those moments of “inspiration” when you come up with a clever or cute title for your forthcoming book? Well, I hate to burst your bubble, but…
You simply cannot (can. NOT.) be clever or cute when crafting your book title. The path to bestseller (and best earner) success starts with a title and subtitle that are direct and immediately understandable to your reader.
Why? Because you won’t be there to explain your fascinating title to every potential reader. (I know, kind of a bummer, but that’s straight-up reality.)
My Personal “Doh!” Moment
Back in 2014, I didn’t know what I know now. I published a book called Business Dating: Applying Relationship Rules in Business for Ultimate Success.
Raise your hand if you thought, “I’m happily married, I don’t need a book about dating at work.” ??♀?
The book was actually about business networking, and it drew parallels between bad dates and bad networking situations. (Super clever, right?! Well, not so much when it came to sales.)
The Golden Rule of Crafting Book Titles
Here’s the rule in two parts, folks:
1. Your book title must what your book is about. Be direct.
2. Your subtitle is the promise of the book (what the reader gets in exchange for their time and money). Tell them what they will know how to do after they've read the book (and make sure your content fulfills that promise).
Want to know everything to ensure your book sells? Check out my course Publishing Ph.D.–but more on that another time.
Drumroll, Please… ??
I’m thrilled to announce that my new book (Business Dating 2.0, Revised, Expanded, and Updated) is almost here:
??And the ebook is now available for pre-order!
In this book, I share:
? My proven 12x12 System for intentional and strategic networking ? How to cross “The Trust Bridge” and forge lasting professional relationships ? Techniques for effective follow-up that turn connections into opportunities ? And much more!
You can pre-order your ebook here for just 99 cents. It's releasing on 9/23, which also happens to be my birthday. ??
What's in this book redux for you...
If you’re subscribed to my newsletter because you’re:
1. Writing, publishing, marketing, and monetizing your book(s) and want to do it effectively right out of the gate (and avoid wasting time and money)
2. Building your empire (and you want to have multiple unrelated businesses, like I do)
3. Interested in reverse-engineering what I’m doing
…then stay tuned! I’ll be sharing more “inside baseball” in the coming weeks.
Plus, you'll want to get my new book because masterful Business Networking can transform your professional relationships and accelerate your success. You can build your empire by growing your network!
Tomorrow, I’ll spill the beans on why I’m doing a pre-order on this book. See you then!
Honorée Corder Author. Master Networker. Empire Builder.
P.S. Feel free to share this presale offer with colleagues who could benefit from leveling up their networking game! Just send them here.
P.P.S. If you'd like to join the Advanced Reader Team for this book, go here. I've got a few spots left, the deadline to join is Wednesday, September 4th.