#91: Virtual Play, Real Pay
Marc Baumann
Founder & CEO of 51 Ventures | Empowering Web3 leaders, brands & investors with cutting-edge insights
Hey, it’s Marc ??
Today we will cover:
Let’s dive in ??
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From Avatars to Aisles ??
Roblox is partnering with Shopify to let creators sell physical goods directly in the game using Shopify’s checkout, with a full launch in 2025.
Why it matters: Shopify integrates seamless shopping into Roblox’s virtual world, tapping into its 200M monthly active users and offering new revenue streams for creators. This is a big leap for immersive commerce, blending digital and physical shopping experiences.
What they’re saying:
“We believe providing users with more ways to shop on Roblox will give creators another way to deepen their connection with their communities while driving business results.”
Meanwhile: Roblox has launched “The Brands Experience” with Sawhorse Productions to help brands create immersive activations. The platform features brand case studies, Roblox Tech Talks, and a quiz challenge to boost marketing knowledge.
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By the numbers: With 200m+ daily active users, Roblox is the most popular virtual platform.
The Big Picture: Roblox is evolving beyond gaming to lead in the metaverse and immersive commerce, creating a dynamic ecosystem for brands, creators, and users. The platform is also broadening its appeal, with e-commerce integration and building a robust creators’ ecosystem while expanding demographics.
They are “trendsetters,” bringing content, community, gaming, metaverse, virtual experience, and e-commerce together in one place.
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Not Just Theory ?
Bertelsmann Investments, Deutsche Telekom, Lufthansa, and TUM are launching peaq genesis nodes, boosting DePIN's integration with major enterprises.
What you should know:
Why it matters: The four entities involved have a combined valuation of over $170B and hence renders significant credibility to peaq Network and DePIN. Their participation in the network demonstrates the practical applications of DePINs in sectors like aviation and telecommunications.
What they’re saying:
“The DePIN model has interesting potential when it comes to supporting infrastructure for the airline industry, such as sourcing community-gathered flight tracking data. We are looking forward to seeing and supporting avionics-focused projects such as Hyperway and Wingbits.”
By the numbers: The DePIN ecosystem comprised 650+ projects with a market size of $2.2T.
The Big Picture: DePIN has been the big narrative of 2024 so far. The commitment of big corporates is a strong signal that this trend will continue.
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More Web3 Highlights:
?? Brands & Gaming
That’s all for now, folks.
The next edition on gaming will follow tomorrow.
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Talk soon,
– Marc & Team
CEO, FiftyOne Ventures
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1 个月Interesting partnership between Roblox and Shopify, but I can’t help but feel a bit skeptical. Roblox has faced serious backlash recently for not adequately protecting children from predators and inappropriate content on the platform. The in-game purchase model has also raised concerns, with kids often spending large amounts without parents being fully aware. Given these issues, I wonder if this partnership could create reputational risks for Shopify. Would love to see how both companies address these child safety and spending concerns moving forward. ??
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1 个月Roblox + Shopify could be huge for bringing younger users into Web3.
CEO @ X80Graphics | I help brands solve marketing challenges with tailored, results-driven solutions
1 个月That's a huge step for online shopping Marc! Excited to see how brands and creators will use this to connect with audiences in new ways!
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1 个月A really exciting week ahead. Thank you for the update, Marc Baumann.
Exciting to see such diverse partnerships in Web3. From gaming to global brands, it's clear the industry is expanding fast. Looking forward to the insights in your weekly notes.