#91: Google drops phase out of third-party cookies and adopting the way of the Samurai for paid search.
It’s the Hallam summer party today so whilst we’re all lounging about sipping spritzes, please enjoy the latest Hallam LinkedIn newsletter (which we promise is just as delicious).?
?? Google hits pause on the deprecation of third-party cookies (again)
It’s happening: 谷歌 is officially ditching its plans to phase out third-party cookies in Chrome. The topic has been subject to a lot of back-and-forth, with the deadline being pushed further away and eventually culminating in where we find ourselves today: it’s not happening - or at least not in its original guise. Head of Strategy, Jack Morgan , breaks down this latest update.??
?? Hagakure search: the way of the Samurai?
Inspired by Japanese samurai philosophy, Hagakure means “hidden by leaves.” In the context of paid advertising, it refers to simplifying account structures to focus on what truly matters. The aim is to reduce complexity, making it easier to identify and capitalise on top-performing elements. Download our Head of Paid Media, Jack Brown 's slides to best understand how to utilise this approach in your own activity.?
?? Sygnature Discovery: how we increased leads by 182% with a Google Ads strategy
Speaking of Hagakure for search, we used this approach with the world-leading drug discovery research organisation, Sygnature Discovery . They approached us seeking assistance to enhance their Google Ads account performance and achieve substantial growth. By adopting the Hagakure method, we saw a 182% increase in leads, an 85% decrease in cost per lead and conversion rates increased from 0.69% to 2.37%. Find out more about how we did it.?