90+ scores on Google Pagespeed Insights

Primary responsibility of a Frontend engineer is to meet the design needs without comprising with user experience and page performance. When it comes to measure the page speed or performance, the best tool to use is Google Pagespeed Insights.

Why to use Google Pagespeed Insights(GPI)

• It does gives you details report regarding the improvements you can make on your web page to rank it among the high speed pages and particularly helps you keep your website away from the slow website tag on mobile.
• It simualtes the screenshot of your website for mobile and desktop layouts, so you can analyze the viewport issues of different pages of the website.
• The user experience score on mobile helps you figure out the wrong placement of the components that are not mobile friendly.
• Compression, caching, response time are the vital parameters for the pagespeed and GPI, not only track them down also, suggest you a way to achieve the high score.

Why is it so important?

Google is most used search, so without any second choice you must follow the vital issues reported by SEO or performance measuring tools from Google.

• High speed score is mandatory is mantain, as it is a important parameter while ranking your web page in SERP's(Search Engine Results Page)
• In mobile SERP there is tag of "Slow Page" which comes on the pages with low PageSpeed score. And you definitely do not want that.
• The mobile friendly web pages will lead to a better conversions. Remember 47% of consumers expect a web page to load in 2 seconds or less and 40% of people abandon a website that takes more than 3 seconds to load. 

How we got the high(96 mobile, 89 desktop) scores?

Instead of being populated with so many images and long stylesheets we managed to keep our page speed in the green zone, this is the effort of our engineering and design team.

• We followed the approach of hybrid structure using both adaptive and responsive layouts. This helped us to get away with the unused the resources on mobile.
• Multi-level compression techniques on all the resources that are available on our website, such as images, fonts, stylesheets, or any javascript.
• Efficient and modular coding, has not let our server response exceed the expected limits.
• Our engineering team has kept continuous eye on every change that we pushed to the website and monitored its impact on performance and SEO.

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