9 Wonderful Marketing Memorabilia: A Sneak Peek
Jinal Shah- The Vegan Marketer??
Marketing consultant guiding vegan brands to mainstream market & mainstream brands to the vegan opportunity?? 2xTEDx speaker
Hey friend,
As a marketer fascinated with good ideas, I collect marketing materials as memorabilia. It's become a hobby of sorts.
I have a small physical collection and a larger digital collection (because marketing POS takes up a lot of place, right?)?
?
Now for something to warrant me saving it, it should have as many of the following attributes as possible:
?
- Good quality make
- Unique use of mundane Point of Sale elements like labels, bills, etc
- Attractive creatives/ artwork
- Conversational copy
- A story
- Unusual construction
- Different packaging/ presentation
?
So here is a sneak peak into my physical collection of marketing memorabilia. Read on to find what made me save each of these 9 items.
?
9 Impactful Marketing Memorabilia
?
- Welcome Pack containing a whole lot of branded goodness
I wanted to lead with this Welcome pack from Big Basket because it contained not just a well written, warm welcome letter but also contained an accordion style pocket sized brochure, reminding me of other categories for my next purchase.
?
But the best part?
?
A mixed set of printed and blank grocery and food labels.
?
Most of us like to label our grocery staples and Big Basket worked on that insight, providing a constant reminder, giving the brand top of mind recall every time that branded label was seen
?
Lastly, the paper quality of the label sheet, envelope, brochure were great too.?
?
2. Pocket sized but full experience brochure
?This brochure from Kansai Nerolac was also pocket sized and made of good quality. But why I felt like saving it was because despite its compact size, it did not compromise on the content.
?
It contained everything you would expect from a full sized brochure like introduction to the expert panel, mood boards, use cases of the different colors, etc.?
?
Plus, in terms of creatives and artwork, it was vibrant and colorful, exactly what you would expect from a paint brand.?
?
3. Visiting card inside an envelope, given as an insert
?
Newspaper inserts are generally leaflets. Off late, leaflets haven't been giving results like before (at least whenever my clients or I have used them).?
?
They are so standard and common i.e. A4 or A5 sized rectangular sheets of paper that are promptly ignored, even if someone sees just a peek of them. Happens even if the creative is good.
?
领英推è
That is why this insert had to be saved.
?
I received this envelope with my newspaper. That was a first.
?
Normally we use nice envelopes to send or receive something special or important. That is the first impression this envelope gave me: that whatever it contained must be special.?
?
Being different, I obviously opened it. Was pleasantly surprised to see the envelope contained a simple visiting card.?
?
Though the envelope was of basic quality and the card moderate in terms of artwork, it contained all the necessary information about the product, proposition, place etc. Basically, it did its job.?
?
I would try this format of an insert any day (with better quality envelope, of course) over the usual A4/ A5s of the marketing world. I don't think the cost difference would be significant. At least the ROI would be much better.
?
4. Visiting card giving a glimpse of the product
?
?
At a networking event, I received this card from a fellow attendee. As you can see, it was for a business related to magnifying devices, among other things.??
?
Business of magnifying devices -----> Visiting card containing a small sized magnifying glass !?
?
Product sampling, proof of concept, memorability- all rolled into one regular sized visiting card.?
?
It was given inside a plastic jacket.?
?
Out of all the visiting cards I received at the networking event, this was the only one I retained over the years. Purely because it did a great job standing out. Had I been in the market for this product, I surely would have contacted them.?
?
The only negative point of the card? It did not represent the other business verticals of the group.?
?
?You can check out the rest of these wonderful marketing materials at www.ifiweremarketing.com
5. Loyalty card with a fun, interactive twist
6. Clothing label with tear able positive affirmations
7. Clothing label telling the product story
?
8. Direct mailer, giving first. Then asking for something in return.?
9. A card to invite reviews and feedback
?
I am so keen to hear your thoughts on this collection of mine. Please DM or comment and tell me the one you liked the most from this set of marketing memorabilia :)