9 Web Design Tips To Optimize A Website’s Conversion Rate.

When it comes to web design, people are often confused about how to optimize the conversion rate of their websites. They wonder if there is a way to make their site more engaging and effective. Well, the truth is that optimizing your website for conversion can be as easy as following these ten simple web design tips:

1. Choose A Layout Which Makes Navigation Simple

One of the most important things to think about when designing a website is how well it will work for your users. You need to consider everything from the layout, to what content you include and how you present it. Donald Miller once said, "If you confuse you lose." Viewing your website through the eye of the customer will ensure that they go where you want them to go.

One way to ensure that people can easily find what they’re looking for on your site is by making sure navigation is simple and consistent across all website pages. A good navigation system makes it easy for visitors to move between different sections without having to guess where they should go next or hunt around on the page looking for links that may or may not exist in order to get where they want rather than where they don't (or worse).

A good navigation system also helps people who might be using a mobile device since touchscreens aren't great at letting people know what's clickable unless there are clear indicators such as icons next to each item that clearly defines their function within that particular context so no matter what device someone uses there should always be one place where their eyes will naturally go first - whether it's an icon below each link indicating its purpose; text labels above each section header explaining what goes inside them; even just highlighting certain items with bolding or italics depending on how far down into their paragraphs we scroll before clicking "Next".

While these details may seem minor individually - when taken together they can make all

2. Minimize The Use Of Plugins

• Don’t overload your site with plugins.
• Make sure your plugins are optimized for speed and performance.

Plugins can help with everything from making a website more interactive to adding contact forms, but they can also slow down your site significantly if you use too many of them. If you have questions about the best way to optimize an existing plugin or whether it’s even necessary, ask yourself: “Does this plugin add value to my website? Does it serve its purpose well? Could I accomplish this task without using a plugin at all?” The answer probably lies somewhere in between yes and no—you don't have to use every single one out there! If you do decide that there's no other way around installing some extra code on your site, just make sure it's optimized so that it runs as smoothly as possible.

3. Don’t Let The Load Time Get Longer Than 3 Seconds

It’s important to optimize the load time of your site. This can be done by optimizing images, reducing their size and number on the page. Another way to ensure quick loads is by using a caching plugin like W3 Total Cache or other similar plugins that will cache your site’s pages so they don’t have to be generated each time they load.

On top of that, it’s important to make sure that your site loads quickly on mobile devices as well. The majority of internet browsing happens on mobile devices which means you need to make sure your website is built with mobile devices in mind from the get-go.

4. Avoid Scrolling Or Parallax Design

Now that we've discussed the importance of a good user experience and how it can lead to conversions, let's look at some ways in which you can increase your conversion rates. Scrolling is one of the most common ways people navigate websites. However, if you're using scrolling as a method of navigation on your website—and especially if you're using parallax design—you may be doing more harm than good.

Parallax design is a commonly used technique in web design where multiple elements move at different speeds for aesthetic effect. Unfortunately, parallax isn't the best user experience because it creates visual distraction and makes users feel like they need to scroll through content faster than they should have to get past it all or risk missing something important (i.e., “scrolling shock"). Parallax also has several other drawbacks:

• It reduces legibility by making text vanish into an abyss of white space;
• It doesn't allow users with cognitive impairments such as dyslexia or ADHD to focus their attention;
• It can cause motion sickness when viewed on mobile devices.

5. Optimize Your Site For Mobile Devices

Today, mobile devices are becoming more popular and are used for a wide range of activities, from social networking to surfing the web. In fact, it’s estimated that by 2020 mobile devices will account for more than 50% of all web traffic.

The good news is that optimizing your site for mobile users doesn't have to be difficult. The first thing you need to do is understand how different types of devices differ from each other in terms of screen size (and resolution), which then impacts how your website looks.

Here's what you need to know:

• Mobile phones have smaller screens than desktop computers; they also don't have as high a resolution or pixel density as desktop computers. This means that text will appear smaller on a phone than it does on a computer screen—so keep this in mind when writing content!
• Tablets like iPads fall somewhere between smartphones and laptops in terms of screen size; however, tablets tend to have greater resolutions than laptops so websites designed specifically for them may not require as much effort as those designed solely for desktops.* Laptops offer much larger screens than phones or tablets but come with lower resolutions and pixel densities compared with desktops.* While providing multiple versions optimized for each device type may seem like overkill at first glance (or even second!), doing so can dramatically improve user experience across platforms by tailoring content according to individual viewing needs rather than trying something generic across all platforms at once."

6. Arrange The Content Strategically

The F-pattern is a website design pattern in which the eye follows an inverted T-shaped path. The most important content should appear at the top of the page, with secondary information below it and tertiary information toward the bottom of the page.

The Z-pattern is another type of web design layout that puts emphasis on having users focus on one item at a time as they scroll down through your website. This pattern consists of two columns: one contains text and images that are used to attract attention while scrolling down through your website;. In contrast, another column contains links to relevant pages or products related to what was just seen. This can help increase engagement levels because viewers will want more information about something they found interesting before moving on without clicking away from your site entirely!

The K-Pattern is similar but slightly different than its predecessors listed above because each new piece added to this scheme has less visual weight than what came before (which makes sense because things get lighter as we go up).

7. Include Links To Social Media Pages

One of the best ways to reach your target audience and increase your traffic is by including links to social media pages. Social media can help you build relationships with people who are interested in what you have to offer, and it's also a great way for you to promote your business. It's important that these links aren’t just added into a webpage as an afterthought; they should be placed strategically throughout the page so that users can easily find them when needed.

8. Put Together Easy-To-Read Texts

You should always use a font size that is readable, and also one that is easy to read. Some people like to use small fonts because they think it’s cool, but this could be hurting your conversion rate.

Instead of using hard-to-read fonts, try something like Helvetica or Arial instead of comic sans or similar fonts which are often hard to read. If you really want a fancy font feel free to experiment with them in the title tags and headers of your website rather than in the body text itself.

9. Hire a professional Copy Writer.

A Copy Writer can get everything out of your head and make it into a clear statement that sells. They are invaluable when it comes to clearly explain what you do, how you help your customers, and how to do business with you. By answering these 3 questions, your website will convert more eyeballs into SALES!

Great places to find Copy Writers are Linkedin and Upwork. Look at their previous work and see if their writing style fits your tone and voice.

Conclusion

These tips will help you provide a user-friendly experience for your visitors and increase their conversion rate on your website.

• Don’t forget to make sure your website is fully functional and easy-to-use on mobile devices. This can make or break the user experience, so don’t overlook it! The biggest mistake that people make with their websites is not optimizing them for mobile viewing. As more people use smartphones and tablets to browse the web, it’s essential that your site works just as well on these smaller screens as on larger ones—if not better!
• Use clear navigation links throughout each page of your website so visitors can easily find what they want without getting lost in a confusing maze of links that lead nowhere useful (or worse yet: nowhere at all). Remember how frustrating it was when you were trying to get around someplace new but couldn't figure out how? You won't want people having those same feelings about their visit here due to poor navigation!

If you want your website done by a Web Design Agency, contact us here and get a free SEO audit. We are a disabled-veteran-owned company located on the beautiful Emerald Coast of Florida.