9 Ways to Drive Traffic from Facebook to Your App
Shivam Pal
Digital Marketer II SEO Specialist II Link builder II content marketer II Outreach specialist
Appy Pie offers an ingenious way to convert your Facebook page to an app and has compiled their experience into some easy ways of driving traffic from your Facebook page to your app.
#1 Optimize your Facebook Page for App Installs
The most important and logical thing to know and remember is that if people cannot see the app you have built, they are not going to be able to install it on their phones and use it. So, make sure that you have the download link clearly visible and easily accessible on your Facebook page. If you are wondering which spots are most easily accessible and viable for this intent, then the following list would help you out!
- The “About” tab on your Facebook page profile section
- Any Photo or Video description that you believe is appropriate should flash the link to install your app
- Milestones on your Timeline. For example, if you added a milestone about you opening a new outlet, include a link in your app that offers the directions to your new outlet, or if you were introducing a new range of products/service add the appropriate app link.
#2 Keep Up with Posting Fresh Content on Your App
While funny posts, witty quips, cute cat videos, links to current events might all be great to keep your Page followers interested & engaged, they might not be creating much traffic on to your app! The idea is not just to entertain your visitors, but also to talk about your app, what you are offering through the app and so much more! However, it might come as a challenge for you to create frequent posts about your app, if you do not churn out enough content about it!
#3 Optimize All Your Content for Easy Sharing
The power of sharing on the social media is paramount, because this is where the content goes viral, this is where most people are looking for recommendations today, and this is where your users would have the option to talk about you and let their peer and friends know about their positive experience with you, letting them know how your app is making a difference in their lives.