9 Tips On Using Social Media To Increase Traffic

We all know that social media can be an amazing source of visitors for your website. The best part is, social media connections usually mean significant traffic as it is a platform where you can establish relationships with the people who support your brand. However, just like any relationship, it also needs continuous effort and usually it can take a while before you can actually see the outcome.

With social media, you get plenty of different results. Below are some great tips to increase your traffic, get more fans and followers, get more social media engagement, build relationships with your audience and reach a wider audience:

1. Use different social networks.

Social media can drive more visitors when you use more than one social network. However, you also have to consider only the ones that fit your brand or niche. A party supplies store may do well on Pinterest compared to a lead generation software company simply because of the variety of photos that a party supplies store can showcase on the network. On the other hand, a lead generation software company may do better in Youtube by using valuable tips through videos.

2. Set up your profile.

It all begins with your profile. In every social network that you use, you must take the time to set up your profile by adding relevant information about yourself. Fill in the categories and fields with information that will instantly give your followers an idea of what you do. Upload a nice photo to give assure your followers that you are authentic and interested in building real connections. If you don’t have a decent photo in place, your followers may find it hard to believe in you. Don’t forget to add links to your website or blog.

3. Send posts regularly.

One of the major reasons why other businesses struggle to drive traffic from social media is that they don’t keep a regular schedule when posting. Once you begin publishing, it’s very essential to keep it up consistently. You will not keep getting visitors from posting unless you consistently engage with your followers. Vary your posts and tailor them according to your audience’s needs. You may post hyperlinks, pictures, video clips, and text to keep things interesting.

4. Post links to valuable resources on your website.

Posting links to useful content is a great way of getting visitors from social media. Whenever you create a new blog post, a new page or even an eBook, you should post it to lead your audience to your website. Entice your followers by asking a question to entice them and encourage some more involvement from them. Oftentimes, more involvement results in more traffic!

5. Don’t forget to use hashtags.

Most social networks now carry the hashtag functionality which means that it is easier for people to search for your posts and updates and there’s a bigger possibility for your updates to be seen by a lot of people. Incorporate hashtags in your posts, but be careful not to overdo it. Use hashtags that are popular and are mostly being searched for by most people.

6. Engage with other people.

Social media is meant for engaging with other people. Reach out to your connections. Communicate with your followers. Regular engagement helps you drive more people to your profile and posts, and eventually increase your traffic. Be sure to like, comment or share other people’s posts and be genuinely interested in them.

7. Create and join groups and communities on social networks.

Communities and groups on social networking sites can be a great source of traffic. Join groups for your niche and engage with the members within that group. Get involved in group discussions, learn and share best practices and just put yourself out there. When you participate in groups, other members will notice you and eventually check your profile or website. You may also create your own group and build a community in your niche.

8. Consider the time factor.

Posting at the right moment can have a huge impact on its success. If you post at the right time, there will be more people who will see it, and there may be more traffic to your profile or website. Recommended posting time may vary depending on your niche, your target market or your location. To know exactly the specific time when your posts are highly visible, send out posts at different times of the day to find out which schedule gets the most interaction. Once you figure this out, be consistent in sending out posts during that timeframe.

9. Add social sharing buttons to your blog posts

By adding social sharing buttons to your blog posts, you make it much simpler for your visitors to discuss your content to their own connections. This is a great way to reach a wider audience.

Social media is definitely essential in driving traffic to your website that is why many businesses are jumping in to build a stronger social media presence. How are you using drive traffic to your website? Which social networking sites generate the most traffic?