9 Tips to Follow in 2018 to Attract Shoppers to ECommerce Sites [SEMrush Web Traffic Research]

The start of a new year is the time to analyze the previous year’s work – your progress, mistakes committed during the yearб the wins and positives of your process.

While, the eCommerce industry has yet to gain a lot, in recent years, there is always a sign of positives in this industry to come up with healthy profits, which allured the recent past years.

A recent report on the eCommerce market by IBEF appraises it to be around a $39 billion market, fuelled by increased wealth, the easy availability of inexpensive Smartphones and the ever-increasing coverage of 4G networks.

Also, revenue from online sales is on the rise by around 51% annually, which is in fact ‘the fastest in the world!’

Every player in the eCommerce industry is looking to benefit from the consumer aspects and thus return to the good profits.

The research conducted on eCommerce by SEMrush, a digital marketing tool suite, taking into account taking into account a wealth of data on online traffic sources, devices, advertising spends and trends, as well as technical issues in search engine optimization, aims to help retailers.

This helps by ensuring businesses can stand firm against their competitors by making them informed and educated on the marketing strategies they adopt.

The annual eCommerce trends report took into account 13 different product categories and analyzed the traffic of more than 8,000 of the world’s top e-commerce websites. The results of the study came up with some interesting and actionable insights on both paid and organic traffic.

Here are the highlights of the study. Check this out:

1. Direct Traffic beats out all other traffic sources

2. Desktop is consumers’ first preference as a shopping platform

3. Reviews are really valuable

4. Analyze how much competitors are spending on ads

5. They are focused on mobile devices

6. Supercharge your Google Shopping Ads

7. Allure consumers with deals and guarantees

8. Build quality links and grow your brand

9. HTTPS is a ranking factor

Check out the complete article on TheNextScoop and complete ecommerce study on Semrush, figure out the best strategy for you!