9 Tips for Effective Event Sponsorships
Ella Garrick
Sales Director, WOBI APAC | Dedicated to Educating and Connecting APAC's Business Leaders ?? | Fostering Excellence through World Business Forum ????
2. Define Clear Goals: Set specific, measurable goals for the sponsorship. Whether it's brand awareness, lead generation, or thought leadership, having clear objectives will guide your strategy and help measure success. Ensure the organiser is on board with these goals.
3. Choose the Right Event partners: Select events that attract your target audience and offer opportunities for meaningful engagement. Ensure you are partnering with a company and person you trust is fully invested in delivering your key objectives
.4. Customise your sponsorship: Tailor sponsorship packages to fit your brand's needs and budget.
Work with your event partner to design opportunities that provide maximum exposure, such as logo placement, speaking opportunities, or branded experiences.
No two companies are the same, nor are their objectives. So why would you settle for the same sponsorship package?
Event Organisers that do not offer this consultative service, will not deliver you the best outcomes.
5. Activate Creatively: Stand out from the crowd by implementing creative activation strategies with your event partner. Offer interactive experiences, exclusive perks, or product demonstrations that resonate with attendees and leave a lasting impression.
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6. Leverage Digital Channels: Extend your reach beyond just the day of the event by leveraging digital channels with your event partner. Work with your event partner to utilise social media, email marketing, and content partnerships to amplify your presence before, during, and after the event.
7. Measure ROI Effectively: Implement tracking mechanisms with your event partner to measure the return on investment (ROI) of your sponsorship. Monitor metrics such as brand mentions, exposure, strategic engagement opportunities, lead conversions, and social media engagement to evaluate effectiveness.
8. Cultivate relationships: Lean on the event partners expertise to build relationships with industry influencers, speakers and attendees to maximise long-term benefits. Engage in all networking opportunities (such as the networking App pre-event), follow up with leads, and seek feedback to nurture connections.
9. Evaluate and Iterate: After the event, work with your event partner to conduct a thorough evaluation of your sponsorship performance. Identify strengths, weaknesses, and areas for improvement, and use insights to refine future sponsorship strategies.
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Ella Garrick
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