9 Tactics to Increase Brand Awareness

Developing a strong brand awareness is key to unlocking success in an oversaturated or competitive market. As more and more businesses are investing their resources in ensuring that their brand maintains a consistent image and is recognizable, it’s imperative that you start taking steps that will increase your brand awareness and keep your business on the map! Below you will find 9 insightful tactics for how you can start increasing your brand awareness.?

1. Make Creative Videos?

Videos are a great way to get your content across multiple platforms. You can post videos to your website and social media. Get creative with your videos! Examples include: tutorials, explanation of trends, and hosting discussion panels surrounding your niche!?

2. Create Infographics?

Infographics tell a story and provide a visual in a single picture. Make sure that you design your infographics to match your brand’s aesthetics and include your logo as well! Oftentimes, social media users like to share infographics to their own page, so this could be an easy way to get your brand in front of new audiences.

3. Design Memes

While memes used to be the domain of internet trolls, they have become a legitimate digital marketing tool that you may want to consider taking advantage of. The wonderful thing about memes is that while they have potential to be reshared and go viral, they don’t require expert or budgeted design.?

4. Start a Blog

Starting a blog is a sure way to add to your brand awareness through building trust and a reputation among your clients. Your blogs should be packed with interesting and informative information regarding topics that surround your brand or product. Maintaining a blog long-term will make you look like an expert in your field, and build a relationship of trust between you and your customers, while also increasing your SEO .?

5. Participate in Brand Collaborations

Collaborating with a well-regarded brand, who shares a similar target audience, can provide you with an opportunity to increase your customer base. A brand collaboration can come in many different shapes and forms, including sharing one another’s content on social media, making a video together, creating a giveaway or contest, or even guest blogging on each other’s website.?

6. Utilize Influencer Marketing?

Think of influencer marketing as the middle ground between paid ads and brand collaborations. Associating with a micro influencer on social media who already has an established follower base has great potential in boosting your brand awareness. Make sure that you choose influencers who already align with your brand’s mission and aesthetics!

7. Become a Sponsor

Becoming a sponsor is a clever way to gain brand awareness. In a sponsorship, you will provide a product, service, or financial support in return for exposure through advertisement. You can sponsor little league teams, local brewery events, or even your town’s chamber of commerce. The opportunities are endless!?

8. Provide Free Services or Products?

Who doesn’t love free stuff? Running a content or promotion is an easy method to increase potential leads. Give out small branded products, like hats or pens, or provide a trial service.?

9. Launch a Referral Program

A referral program means asking your existing customers to help you create new ones… And there’s nothing wrong with that! Remember that happy and satisfied customers are more likely to spread the word about your brand, especially if you offer an incentive. Incentives may include something like a discount, an upgrade to a premium service, or a free product in return for a client recommendation.?

Give your business a leg-up against your competitors. Start getting creative in building your brand awareness by trying out these 9 tactics!