9 Signs It's Time You Hire A Marketing Agency Right Now

You’ve been trying to do marketing on your own for a long time, and things seem to be going alright most of the time. The only problem is, you have a nagging feeling that’s making you wonder if you’re getting a good return on your investment or not. Marketing is a significant investment—in terms of not just the expense of your engagement, but also the opportunity costs associated with your overall plan—it’s important to be confident that?you're working with the right agency.

Here are 9 signs you need to bring in a marketing agency:

1.Your Marketing Skills Aren't Hitting the Mark

It is impossible for you to be an expert in all aspects of marketing, like search engine optimization, pay-per-click, website design, blog writing, email marketing, social media, and all forms of traditional advertising, like Television. The checklist of skills dedicated to marketing goes on and on. With expertise in a wide array of marketing skills, a marketing agency can take the load of marketing off your shoulders, so you can focus on what you do best.

2. Your Business Is Growing, But Your Marketing Is Stale

Inadequate marketing data costs business huge amounts of money each year. The first step a good agency should take is reviewing each market that you want to target uniquely. This opens up the path for better, more optimized targeted marketing strategies, and campaigns that create the desired customer action within a specific region. Hiring a marketing agency who understands your business is a safe bet, as they can rely on programs that have been proven time and time again.

3. Failing to Schedule Ahead

Every moving part of your marketing strategy requires long-term planning. You can't possibly fan out your marketing strategies all at one go and expect sizeable ROI results to shine through. It applies to everything. Be it content writing on your website, inbound marketing with lead gen or PPC, brand awareness campaigns on TV. Scheduling and planning are the key.

4. Marketing Bores You To Death

Marketing agencies love to craft campaigns, write TV spots, create catchy landing pages, make social media posts, and analyze lots of data. If you don't enjoy doing this, or you don't have time, then leave your marketing game to an agency, and you'll be good to go.

5. Sales are Sluggish

Charting out lead generation strategies, analyzing web traffic and conversions, boosting brand awareness in your community, drawing in potential customers, improving customer engagement. A marketing agency designs and implements time-based marketing goals so you can achieve your desired ROI.

6.?Your Rivals Are Benefiting From Marketing Agencies and You Aren't

You look around and see your competitors stealing the show with the catchiest TV spots or digital campaigns. Your competitors have roped in marketing agencies which are using breakthrough digital marketing?tools technologies, and methods that you haven't even heard of, let alone know how to put them to use Let a marketing agency come in and bring your?ROI goals on track.

7. Putting Together A Great Marketing Team Is Getting Harder and Harder

The cost of hiring a full-service marketing agency is often a tiny fraction of the cost of hiring a team of internal employees to manage your campaigns. Plus, by hiring an agency, you get a team of people who are experts in every aspect of marketing and stay on top of the latest trends in the industry. By hiring an agency who is an expert in your specific business type, you can rely on them to share examples of what has and hasn't worked for other businesses like yours so there's zero to little risk when starting a campaign because they have likely already tested it before.

8. You Don't See the Point of Evaluating Your Marketing Campaigns

Tracking your marketing performance is critically important to maximize your ROI. With proper tracking in place for everything you do, you can dive deep into the channels that are producing the best ROI and eliminate channels that aren't producing a good ROI. An agency that is familiar with tracking performance will help guide you on how to setup tracking and how often it should be measured.

9. Website and Content That Gives Zero Value To Your Audience

Outdated content and design on your website is not just a bummer to your potential customers and target audience It is a huge bummer to search engines like Google as well.?The outcome is your business will not be discoverable on the major search engines and you'll lose tons of clients to your competitors.

You want your audience to stick around on your website for a long time, so high-quality content on your website will accomplish this. If content creation is not your specialty, then bring in a marketing agency who can help.

Disability Law Marketing?provides marketing services to law firms across the country, focusing on SSD, MVA, and Mass Tort. Our focus is paid digital and TV, both local and national. For years, DL Marketing has managed accounts of all sizes and budgets for branded local campaigns in digital and local TV, as well as large scale national unbranded campaigns. With a unique media buying approach, and years of experience in Direct-Response advertising for law firms, DL Marketing can help your firm expand. If your firm needs a volume of clients, and are ready to invest in paid advertising, give DL Marketing a call! If you'd like more information, please feel free to contact me at [email protected]