9 SEO Factors to Keep in Mind While Website Design

Many individuals wonder why their website does not rank on Google even if it has an appealing design. The cause of the website's failure to rank on Google is poor SEO. Well,?website design solely does not fulfill the purpose, SEO needs equal attention to uplift your ranking on search engines.

To achieve a higher ranking on SERP, optimizing your website for search engines using keywords, backlinks, inbound and outbound links and all the important elements that fall under this category should be taken into account.

SEO v/s Website Design?

SEO is just as vital as website design. There is no doubt that just a visually beautiful design will help your website rank on Google searches. It is also critical that your website has strong SEO criteria to rank on search engines.?

A solid SEO website design may improve your website's SEO. Without leveraging SEO it is highly effortful to improve your digital visibility and secure a ranking in the initial pages of search results.

There are primarily four Pillars that are significant in the SEO element.?

• Technical SEO that increases your website’s visibility.
• On-Page SEO makes web pages interesting.?
• Content demonstrates the value you offer to your audience.?
• Off-Page SEO portrays the web authority.?

If your efforts are not producing your desired results, then strategize your further SEO execution by eliminating the outdated practices and adapting to the new ones along with equally prioritizing the website design.

9 SEO Important Factors to Keep in Mind During the Website Design

1. Keyword Research

The first step to SEO is keyword research. This involves identifying the keywords that people are using to search for the products or services you offer. Once you know what keywords you want to target, you can use them throughout your website, including in your title tags, meta descriptions, and content.

2. Meta Title and Meta Description?

The meta title and description are significant ranking factors for the website's ranking. So, bear in mind that while designing the website, you should be able to add the webpage name properly.?

3. Alt Tag?

Alt tags define the picture, which is a useful aspect of web design and SEO. Google will readily identify the title and text meant for the picture published on the web pages based on the Alt tag.

4. Content and Readability?

Content is the soul of your website when it comes to optimizing the site. It should be readable, clean and the best in quality. Good and informative content grabs the audience's attention quickly. It will increase the traffic on your website and credibility.??

5. Mobile Responsiveness?

Before designing the web, it is suggested to check the responsiveness. A website compatible with multiple devices such as mobile, tablets, and desktops is among the good ranking factors.?

6. Site Map and Navigation?

A site map is a blueprint of your website containing all data along with the number of pages, images, and videos.

7. Website Speed?

Website speed is dependent on the images, videos, GIFs, or other media on the site. It affects the website speeds in terms of the loading time, and it is stated that the minimum website speed loading time should be between 2 to 4 seconds or fewer.?

8. Descriptive URL with the Keywords??

URL is more understandable when it describes what is all about, integrated with keywords into it. It does perform two tasks. First, the users know where they are exactly standing on the web page. Secondly, it contains keywords that you are willing to promote online.?

For example:?

• abcd.com/12341uyth845?
• abcd.com/about-us?

9. Security?

Well, it is obvious that no one can take the risk of losing their personal information by visiting an unsecured site. However, keeping the security up to the mark is to assure the users that their data is safe and secure.?

The secure site will look like this-??

• https://www.visualsite.com?
• https://www.visualsite.com

This “s” in the https indicates that you have completed the security checks of your website.?

An SEO-friendly website design can provide you with the following benefits:?

A website enriched with SEO factors can crawl on Google search engine easily. It can also provide you benefits apart from the organic traffic on your website and the intended target audience. It has a lot more advantages to note, such as-

• SEO is cost-effective.?
• It helps to increase organic traffic.?
• It builds your credibility and spreads brand awareness.?
• Improved Return on Investment.?
• Competing with your business rivals.??
• Helps to increase business growth.??
• It efficiently helps in Google ranking.??

TRooInbound is one of the leading website design company dealing with startups and large-scale organizations.