9 Rock Star Strategies to Getting More Publicity for Your Business

Who doesn’t like an easy peasy list of things that can be done immediately to increase the success of your business?

That’s what today’s blog post is all about. More specifically getting publicity for your business.

Publicity is about getting the attention of the media. Their words hold weight with their audiences. When they write about and recognize you in their publications, they bring the public’s attention to your name and company. Publicity helps you grow your business and can be an important part of your content and marketing strategy. 

It can also increase your revenue (pops champagne) so let’s get to it!

1. Build a social media presence. Building a presence for your business on popular social media sites such as Facebook, Twitter, and Google+. This presence creates ongoing opportunities for publicity. Make frequent, relevant, and interesting posts. Provide bloggers and members of the media with information, activities, and events their readers will want to know about.

2. Disagree with an industry influencer. A disagreement can stir up some controversy and publicity. Make sure you are on solid ground before you disagree with someone. Be ready, willing, and able to back up your views with sound facts and figures. 

3. Start a Facebook group. An active Facebook group that is relevant to your niche can generate a great deal of publicity, especially when members work together on specific projects.

WATCH >> What Not to Do When Pitching the Media 

4. Win an award. Winning an award gives you more exposure to new prospects. It also helps you build credibility and authority in your industry.

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