9 Reasons To Invest In A 'Who We Are' Video

Every day 100 million people watch a video online. Imagine if even a small percentage of that audience was learning about your company in an engaging and interesting way. That wouldn’t be too shabby for business now would it? Below we have explored what we think are some of the top reasons to invest in a “who we are” video. 

Making a film makes you focus

Let’s get the difficult part out of the way: Just like a great presentation, the best films have to keep an audience’s attention and the collective attention span of the internet age is shrinking. This means that you probably won’t be able to tell your audience everything you want them to know about you right away. But we find that the exercise of deciding what to say about your organisation and how to say it as succinctly and efficiently as possible, is a very healthy one for any organisation. 

Make yourself understood

A video explaining who you are is especially important if the work you do is complicated, technical or innovative. There are new and exciting businesses popping up all the time but if potential customers ‘don’t really get’ what you do, they won’t see the value in your services and you have little chance of engaging with them. 

Show your value 

If your website is your shop window, then your company video is your “Selfridge’s quality” window display. Use a film to bring what you do to life, demonstrate your value and show why people should care about what you do. This can enhance the image of your business to both existing customers and new ones. 

Use it ‘on the go’

A ‘who we are’ video is a valuable tool to change the pace of a traditional meeting or pitch and provide a snappy, succinct and impressive way to explain what you do, allowing more time to focus on other items on the agenda other than introductions. 

Improve SEO

According to Forrester Research, your website has a 50% higher chance of appearing on page one of search results if it includes a video on the homepage, and a ‘who we are video’ has a natural home there. It is also a great way to greet all those new, interested visitors you get with your improved search rankings. 

Help your audience discover you 

If someone suggested it was a good idea not to have your business feature on Google, your response would most likely be ‘Excuse me sir, but Google is the largest search engine in the world, you must be crazy!’  Well, did you know YouTube is the world’s second biggest search engine?  Today, successful businesses know they need a significant presence on YouTube in order to retain their market share and grow their customer base.

Shout louder

The internet is a rowdy place to try and get your message heard. According to a survey by emarketer, nearly 60% of people would rather watch a video than read text when visiting a website. Video can help your message stand out.

Help people to help you

“Share-ability” and “viral” are two of the biggest buzzwords around. We can’t promise just by making a video it will go viral, but attention-grabbing films are far more likely to be promoted across social media than other traditional communications material. Give your audience the chance to give you some free publicity!

They’re fun 

Videos are fun! The whole point of them is that they are entertaining. But the process of creating them should be fun and memorable as well.  Craft what you want the world’s impression to be of you and get creative exploring scripts and concepts.