9 pro-Copywriting Tips, Formulas & Strategies used by Top Copywriters

Short Sentences= Better Copywriting

According to the American Press Institute

Short sentences are 7 times more effective and easier to read & understand.

Specific Headlines

80% read the headlines

20% read the entire content

Example:

Save more time the easy way

Save 2 hours per Day with these productivity hacks

AIDA Copywriting Formula

Attention: Grab your reader's attention

Interest: Appeal to your reader's self-interest or curiosity

Desire: Show them why your solution is desirable

Action: Direct your reader to take action

Slipper Slide Method

• You have to keep your audience reading.

"The sole purpose of the first sentence in an ad is to get you to read the second sentence"

-Joe Sugarman

Urgency and Scarcity

• Limited Time Offer
• Quantities limited
• Last 5 left
• Doors close on Thursday
• only for the first 50 peoples
• only 99$

Sell Benefits Over Features

Features are nice but benefits sell.

Example: 1000 songs in your pocket Vs 1GB Memory

Avoid Big Words

Demonstrates-shows

Unparalleled-Unique

Social proof

• online reviews
• Top Customers
• Show that people are buying

Use FOMO

• Show stock levels
• Countdown timer
• Time Period