9 Pitfalls of Influencer Marketing & How You Can Avoid Them
Thought you might be interested in an article Influencer Marketing and thought I’d share a few points with you here. I’ve found some relevant information here so if I find more, I’ll be sure to pass it on.
Influencer marketing is more than just a shiny new bauble in the communications sphere. It’s a very real and very effective way to build relationships with your audiences. As with any new media endeavour, the tough part is usually avoiding making the same mistakes everyone else did when they got started.
So here are 9 common pitfalls many companies will make, and what you can do to avoid those mistakes.
1. Not setting a budget for influencer marketing
While you may find some influencers who will work for free, there tend to be juicier apples further up the tree, so be prepared to spend to reach them. Think of it as setting aside a budget just as you would for paid advertising—determine what you are willing to spend to start a good relationship with an influencer, and keep that sum tucked away until you find the right match.
2. Choosing an influencer who isn’t a good fit
It can be extremely tempting to reach out to an influencer because you can see that they offer plenty of social media followers, great engagement, and a solid post history – and all for just the right price. However, if they don’t align with your brand values, working together could be less valuable than an influencer that doesn’t look quite as good on paper but better fits your company.
3. Not picking a specific goal
What is it that you want from your influencer campaign? Like any marketing work, there should be some kind of measurable goal you’re looking to hit. Whether that’s to boost your own followers, create impressions, send people to your website, or improve the perception of your brand, a specific target will help keep your campaign on track and will give you a metric you can use to measure its success.
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Thanks,
Amy