??9 Mistakes To Avoid While Building Your Personal Brand

Personal Branding?goes beyond managing your social media successfully. It is just ?like managing any other brand and it will give you a lot of success because it is connected to you, not to a business.?Branding yourself means that your audience can follow you anywhere, it’s your profession, your lifestyle, your hobby that sells.

Most entrepreneurs and online marketers don’t have a clear idea of what they are doing overall. It’s crucial that you establish your?personal branding strategy?from the beginning. Well thought out actions on your digital platform will lead to your audience trust which is crucial. Let’s review some of the most common mistakes people make when?building a personal brand?so you don’t repeat them.

1.?????????Not having a Clear Vision, Mission and Goals- Before you start developing your personal brand, it is very important to have a clear vision and mission for why you are developing your Personal Brand. Think Long term and then break it down into a definite mission and clearcut goals.

2.?????????Not Showing your True Self- Being who you are is an essential part of building your personal brand that you should always have in mind. Being Genuine, trustworthy and reliable is very important while building your Personal Brand. Authenticity can’t be forced. Your words and actions should align with one another. Being who you are is an essential part of building your personal brand that you should always have in mind.

3.?????????Not creating your own custom content- Make your own content to help you tell your stories! While you could be curating content sometimes, creating your own content, posting your own stories, starting your own polls will help you build and grow your personal brand. ?Also, if you are creating curated content, always remember to use content that is license-free. You don’t want to get red-flagged for plagiarizing someone else works.

4.?????????Not being consistent with your Personal Branding-“Consistency is key for online success” You have probably heard this one before, that’s because it’s true. If you don’t post consistently with branded content, your audience will forget you very easily.?How often? I think we can agree nowadays it’s important to post daily content as long as it’s relevant.

5.?????????Not connecting Personally with your audience- It is very important to connect with your audience. Talk to them, use messages, respond to them! We know depending on the number of followers you have, this can be very tiring but it’s important that once in a while you talk back. Figure out a way to respond to all of them, for example, answering questions during a live video.

6.?????????Lacking Confidence- You are the expert- and don’t let anyone think otherwise. It is very different admitting that you still have a lot to learn on the subject, but trust your experience, and show big confidence when talking to your audience about something you know and that you are giving advice on.

7.?????????Not Evaluating your Results- Get in the habit of checking your stats regularly and when your numbers improve, note why that is. Every social media platform has its own analytics you can check and of course, you can use basic Google Analytics to keep an eye on your website or your blog. Note things like which posts perform better, what day you get a better response, which kinds of ads get you more traffic, etc.

8.?????????Not creating videos- Making videos helps your audience trust you more when they see your face rather than an image. When people see you and hear you, they will understand and trust you more. I know , most of us do not like to be on video, but if you make the effort and do create videos-it will give your Personal Brand an immediate boost.

9.?????????Not sharing your own success and struggles - Followers love to hear how you got to be where you are. Share your struggles, every milestone and how you reach success. Your story may inspire someone who needs that push- you never know.

So when creating your personal brand, try to avoid these common mistakes. Be smart and use tools that make your life easier in order to post daily content that is awesome and unique. Improving your content leads to happier followers, better engagement and finally more conversions.

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