9 Keys to Building a Successful Sales Organization

9 Keys to Building a Successful Sales Organization

A Leadership group I meet with regularly had some key ideas from our presentation that I'd like to share. The guest speaker was Bonneau Ansley, Founder and CEO of Ansley Atlanta Enterprises, and hosted by Fran Tarkenton, and the One More Customer group of consultants.

Principle 1: Be a value-add for every person you interact with. That means that sometimes you have to pivot as an entrepreneur.

Principle 2: Get comfortable getting uncomfortable. If you want to grow, you have to change and challenge yourself.

Principle 3: Preparation is key. Do your homework, know your prospect, dress for success, and have an action plan.

Principle 4: Technology and relationships. Arm your business with the best technology, but not at the expense of relationship-building and customer service.

Principle 5: Cultivate relationship/career builders. Think bigger. Establish rapport with those who can connect you to your desired clients.

Principle 6: Multi-channel marketing. Don’t rely on a single marketing initiative to drive business. Look for multiple ways to reach your audience.

Principle 7: Building trust. People may not remember what you say, or even what you do, but they always remember how you make them feel.

Principle 8: Culture eats strategy for breakfast. If you don’t build culture in your business, even a great strategy will not be implemented effectively.

Principle 9: The cycle of entrepreneurship. Early in your career, explore your opportunities, and as you mature, focus on what YOU really want to do.

Of these principles, which can you currently reinforce, and what opportunities do you have to develop?

Thanks for spending a few minutes here, have an amazing rest of your day.

Sincerely,

Scott

[email protected]


Cody Ell

High Ticket Closer | Co-founder at RE YellowPages Hawaii

5 年

These are some amazing tips Scott. Working with these in mind can definitely change the way a business is run, and how successful it is

Brad Heber

Cofounder of Vetty - building Happy Hiring PreBoarding Solutions. Onboarding Strategist & Hyper Scaling Nerd ????

5 年

Scott, thanks for sharing, I think those are spot on and encourages me to expand on my behaviors. Something I learned unfortunately only recently is the power of recording, listening, and re-listening to your meetings. There are nuggets of gold that are too easily lost when presenting, or even listening carefully. It's a humbling experience to hear the "um's", the stammering, and and the pieces you thought you nailed, that really didn't make sense. There's gold in dirt right? Great share, thank you~

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