9 Key Components Of Commercial Real Estate Website Design

In the days of yore, real estate agents typically sold properties by placing adverts in newspapers, putting up signs, and hosting open houses. People also visited properties in various locations in person to assess them. But things are different now.?

In today’s business landscape, having a website is essential for any industry. The real estate industry is incredibly competitive, and agents are doing everything to make their offerings appealing to potential buyers, such as promoting their listings online and creating content for social media. Therefore, it has become important for real estate agents to have a well-designed and professional commercial real estate website.?

So, what makes a commercial real estate website design well-designed and professional? A real estate website is different from other websites. It needs to be attractive, intuitive, and engaging. It should have modern features that enhance user experience and drive conversions. A subpar site can dissuade clients and severely hinder your ability to attract leads and close new deals.?

We analyzed some of the best commercial real estate websites and listed 9 common features. In this article, we will discuss them and explain why they are important for any commercial real estate website design.?

9 common elements great commercial real estate websites share

1. Clean and minimalist design

One of the most crucial components of any commercial real estate website design is minimalistic design. Minimalism emphasizes simplicity and functionality by eliminating unnecessary elements that hamper the user experience and distract visitors from important actions such as content and call-to-action (CTA).?

2. User-friendly navigation?

Your commercial real estate website design may be minimalistic, clutter-free, and has plenty of white space, but if your visitors find it frustrating to find important information like contact details, property listings, location, or CTAs—there is a high chance that visitors won’t be visiting your website anytime soon. The website should be designed in a way that makes it easy for visitors to find the required information quickly. A well-organized and intuitive navigation will help users easily navigate your website, leading to higher engagement and conversions.?

3. Bold accent colors

Colors are essential elements of any commercial real estate website design. Colors are effective components to invoke emotions and capture attention. Choosing bold accent colors or a color palette that is in harmony with your agency’s branding and the properties listed on your website is effective in capturing attention and creating a lasting impression.?

4. Mobile responsiveness

Mobile phones now account for a whopping 56.9% of our online time and a staggering 60% of the world’s web traffic.?

Given the fact that such a huge amount of traffic is coming from mobile devices, you need to ensure that your commercial real estate website design is optimized for mobile viewing. You need to make sure that regardless of your visitors browsing your website on their laptop or smartphone, they can see the content comfortably and can use other features of your website such as the CTA buttons.?

In addition to making your commercial real estate website responsive, ensure that the website loads within a few seconds on all devices, or else the potential buyer may lose interest and leave.?

5. Modern and striking typography

Similar to colors, visitors are attracted to typography. Bold and distinct typography adds personality and accentuates the branding of your commercial real estate website design. A thoughtful choice in typography can set your listings apart from the competition and leave a lasting impression on visitors. Therefore, incorporate modern and eye-catching fonts to highlight key messages and value propositions of your business.?

6. Interactive maps for location

In real estate, location is everything. Whenever potential buyers or tenants visit your website, they want maps and pins to help them locate the locations of your listings to assess them. Therefore, an interactive map that offers custom location insights should be one of the main areas of focus of commercial real estate website design. A well-designed map will provide crucial information about nearby businesses, points of interest, commercial venues, and amenities that help to create a unique and memorable experience for users.?

7. High-quality images and videos

This is a no-brainer when it comes to commercial real estate website design. Pictures speak louder than words, and it can’t more truer in real estate. As people are assessing the properties online instead of being there physically,? high-quality, professional photos and videos become essential.?

High-quality, full-width images and videos combined with panoramic 180/360-degree images will significantly increase the appeal of your commercial real estate website. This allows potential buyers to visualize spaces without in-person visits leading to increased conversions.?

8. News and blogs section

Your website may have all or most of the elements of an effective commercial real estate website design, but if you aren’t ranking high in the search engines, it will be difficult to get leads. Search engines typically rank websites that provide value to visitors, and one way to do it is by writing blogs and articles. Posting consistently about real estate topics and industry trends, and events will make your website attractive to search engines and build your credibility as a thought leader.

9. Advanced features

There are several advanced features you can consider incorporating into your commercial real estate website design to make the whole package more attractive and enhance the decision-making process for potential buyers. These features are also effective in increasing the website’s engagement and usability.?

For instance, you can integrate search filters that allow users to specify property types, land size, number of bedrooms, and budgets. You can also include precise Google map locations that pinpoint each listing, customer reviews and testimonials sections, FAQ sections to make the website more interactive, as well as contact forms that enable users to reach out to sellers directly.?

There you have it—9 essential elements to include in your commercial real estate website design process to increase user experience and engagement. A clean, intuitive design paired with simplified navigation, striking colors, bold typography, interactive maps, high-quality images, and videos will make your website stand out, attract more leads, and boost conversions.?

Next steps to build your commercial real estate website

Running a real estate business can be hectic, often involving daily tasks that take away time from other crucial aspects. By delegating the task of web design and development to StarlitDevs , you can focus on what matters most to your business—getting clients.?

Our team of professional web designers is dedicated to developing your commercial real estate website that incorporates all the 9 elements mentioned we discussed above that will help you get more leads and increase conversions.?

Contact StarlitDevs today!?