9 insights from today's AI Hotseat

Here are the 9 key lessons and insights (along with timestamps) from today's "AI Hot Seat: Build a custom GPT for content marketing."

If you'd like the link to watch the full recording, please DM me with the word "RECORDING".

The ChatGPT Prompt Stack I show you in the training, is available for $100 USD for a limited time (usually $300).

9 key insights & lessons:

1. The Digital, Virtual, and AI Versions of You

• [@6:00]: Adam explains his concept of the "digital you," "virtual you," and "AI you" to multiply personal output. These three pillars allow business owners to focus on high-value activities while technology handles the rest.
• Key Insight: Leveraging technology in layers—having an online presence (digital you), outsourcing (virtual you), and using AI (AI you)—can drastically improve efficiency and output in business.

2. Building a Custom GPT

• [@15:00]: Adam begins discussing the idea of creating a custom GPT tailored to a business. This includes training the GPT on unique business knowledge, ideal client personas, and communication style to enhance its outputs.
• Key Insight: Custom GPT models can serve as scalable assistants that understand the business’s unique language, needs, and objectives.

3. Why Train Your GPT and How

• [@16:00]: Adam emphasizes the importance of training GPT with business-specific information for better outcomes. Examples include providing details about your business, client base, and personal communication style.
• Key Insight: Training AI models on your proprietary data makes the AI outputs more aligned with your business strategy and client needs, improving overall quality and relevance.

4. Advanced Usage of AI and Concerns

• [@16:30]: Some participants voice concerns about data privacy and the risks of using AI to handle intellectual property (IP). Adam shares his balanced view, explaining that while there are risks, the benefits often outweigh them for IP content. However, he advises against putting sensitive client data into ChatGPT.
• Key Insight: When using AI, it is essential to differentiate between proprietary IP (which can be safely used with GPT for personal use) and sensitive client data (which should not be shared with third-party AI platforms).

5. Practical Implementation: Step-by-Step Process

• [@31:00]: Adam starts walking through the process of building a custom GPT for Sue, one of the participants. The process involves feeding the GPT details about the business, its ideal clients, and desired communication style. They create prompts and scripts that the GPT can process for automating content creation, emails, and lead nurturing.
• Key Insight: By inputting specific business information and refining prompts, you can create a highly customized and valuable AI tool for streamlining client communications and business processes.

6. Addressing Common Challenges

• [@39:00]: Discussion of common challenges with ChatGPT, such as "hallucinations" (incorrect or unrelated responses), especially in longer threads. The solution offered is to refresh or reset the session or create a custom GPT to avoid such issues.
• Key Insight: Building a custom GPT and frequently refreshing long threads can help mitigate common AI performance issues, ensuring more accurate results.

7. The Future of AI in Business

• [@50:00]: Adam discusses how AI can help in the long term by maintaining conversations with a large number of leads, automating responses, and ensuring that you stay top of mind with prospects, even when busy.
• Key Insight: AI not only saves time but allows business owners to scale their client engagement without sacrificing the quality of interactions, keeping them at the forefront of their networks.

8. Creating an Ideal Client Avatar and Training the GPT

• [@55:00]: The group builds a buyer persona within the custom GPT, detailing the demographics, psychographics, buying motivators, and key concerns of their target clients. This helps the AI generate tailored outputs.
• Key Insight: Feeding GPT with detailed client avatars allows it to produce highly relevant content that resonates with the target audience, helping businesses attract and convert more clients.

9. Closing: Using AI to Unlock High-Value Work

• [@57:00]: Adam concludes by reiterating the power of using AI to unlock time for high-value work like strategy, networking, and personal growth, while technology handles repetitive tasks.
• Key Insight: By using AI, business owners can focus on their "genius zone" while allowing AI to handle the repetitive, lower-value tasks that consume time but are critical to success.

Want the full replay? Please DM me the word " RECORDING" and I'll send you the link.

Want the ChatGPT Prompt Stack I show you in the training? It is available for $100 USD for a limited time (usually $300).

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Cheers,

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Adam Franklin

Marketing Coach & Speaker

Founder Bluewire Media

Author of Web Marketing That Works

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